Today's department, we have multiple eight-figure entrepreneur, best-selling author, business expert, Daniel Priestley.

Every business needs to create the conditions that people buy, and those conditions are logic, emotion, and urgency.

I grew one business to 10.7 million. We did that by running the same event 173 times.

I think some people think that everyone's going to go to the first one.

So doing it week two, like I don't want to do the same thing.

Coldplay, they don't make up the concert every time.

Three times a week, they played the same concert.

Taylor Swift, same concert three times a week.

Like, we got to stop trying to reinvent stuff.

But what works is doing what works

over and over. Building an audience is one thing. How do they become clients, customers, people that

invest in what it is that you have for them? This one I could consult and just charge 50 grand

for and it would be worth it. And that is. Daniel Priestley, I am so honored to have you.

I'm so glad to be here in our little rocking chairs.

Little rocking chairs.

Being able to have our conversation together.

This was a makeshift setup.

I love it.

It should be a permanent fixture.

Having the rocking chair, it kind of gets the brain really moving.

But a tick during the

conversation could uh maybe or maybe it makes it interesting you know um but no it's

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