Welcome to Your Brand Amplified, the podcast where we interview marketers, publicists, and

brands to learn their stories, what makes them tick, and tips and tricks that make a difference.

I am really thrilled today on your brand Amplified

to have Brian Winch, who is an owner-operator

of a company that started as a side hustle and most basically an author but I'm not going to tell you

Brian's story myself I'm going to let him share it so Brian thank you so much for being here today

Oh I'm really happy to be here I've been looking forward to this for quite some time. So yeah I guess

where should I start at the very beginning? I'd love to hear how you started your

journey what you used to do how you got into your side hustle and turned it into what

it is today and I know that's a lot so I'll ask questions in between. Well that's good but you know I tend to ramble so like I could be talking for a while so maybe I'll cover a lot of those questions so before I catch my breath so but so we'll we'll start way back in 1981. I was working as a shipper receiver. I was 21 years old and looking at different things, you know, what was they going to do with my life?

I barely graduated high school, I didn't go to college, and so I was always kind of working these retail jobs and at the time in 1981 I was working as a shipper receiver for a large sporting goods company and I couldn didn't see myself doing that for the rest of my life.

And besides that, with my lack of education,

there wasn't really much opportunity for me to advance.

So I remembered my dad, he was a janitor in the public school system and he had various side hustles going all the time to supplement the family income.

He would cut grass in the summer shovel snow in the winter and he also cleaned up litter year round from the parking lot of a nearby shopping plaza.

And growing up he would take my brothers and I along with him, you know, to kind of help out when we were younger. We didn't really give him that much help, but when I was a young team, probably 14, 15, he'd taken me along with him one morning before he went to work and I went to school to help him clean up litter from a shopping plaza.

And I remember that it was almost as easy to do was going for a walk.

I mean, we didn't have to, you know, bend over and pick up or handle any of the stuff.

We used these collection tools where we would just walk the sidewalks parking lot surrounding landscape and sweep the item into our litter

collection tools and when they were full we would dump, empty them into a waste dumpster

on site. And he would do this on a daily basis, so it was just maintaining the property. There wasn't a big accumulation of material every day, but we were done and basically the time it took the walk the property and so any

know that I remember that and unfortunately he had just passed away so I

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