Brian Solis: It’s not good enough to be good enough

The Chase Jarvis LIVE Show

Chase Jarvis

Celebrity, Art, Career, Creativity, Money, Entrepreneurship, Self-improvement, Education, Careers, Writing, Interview, Investment, Influencer, Business, Photography

4.8 • 641 Ratings

🗓️ 19 January 2017

⏱️ 49 minutes

🔗️ Recording | iTunes | RSS

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Summary

Brian Solis is a digital anthropologist and futurist, studying disruptive technology and its impact on the future of business and society.

This episode is all about design-- specifically experience design, which is the topic of Brian’s latest book “X: The Experience When Business Meets Design.” It's the paradigm which drives companies like Nike, Airbnb, and Uber that are transforming one industry after the other, and Brian has some great insights that will help you wrap your head around it and apply it to your own work.

Today on the podcast,

* How to take inspiration from brands, people and products that are outside your industry-- for example, as Brian says Starbucks isn’t looking to other coffee companies for inspiration

* We address the common misconception that innovation is synonymous with technology, and why innovation is really about understanding people- their behavior, their preferences - and finding a way to give it to them

* Brian says that simply asking "why" is one of the best ways for us to uncover friction points and get rid of them. It's such a simple question, but so powerful.

Enjoy!

This episode first appeared on CreativeLive as part of the 30 Days of Genius series. Show notes and links for this episode can be found at www.chasejarvis.com/podcast.

This podcast is brought to you by CreativeLive. CreativeLive is the world's largest hub for online creative education in photo/video, art/design, music/audio, craft/maker and the ability to make a living in any of those disciplines. They are high quality, highly curated classes taught by the world’s top experts -- Pulitzer, Oscar, Grammy Award winners, New York Times best selling authors and the best entrepreneurs of our times.

Transcript

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0:00.0	Hello friends out there in the internet. I'm Chase Jarvis. I want to welcome you to another episode of the Chase Jarvis live show here on Creative Live. This is indeed where I sit down with the world's top creatives, entrepreneurs, and thought leaders, and unpack actionable and valuable insights with the singular goal of helping you live your dreams. My guest today is
0:22.0	Brian Solis. Whoa. Brian, good friend, met him like, I'm going to say six years ago,
0:29.7	super intimate environment. I think it was in Palm Springs. We were both brought in to talk to
0:34.3	an agency about the future of creative work. Brian from one side of that coin, mine
0:40.1	from the other, and lo and behold, if those things aren't the same, and that is one of the things,
0:45.3	one of the reasons, rather, why I was psyched to have Brian on the show, this intersection of
0:51.1	creativity and specifically experience design. A lot of you out there going
0:56.8	like, what is experience design and why do I care? If you are making anything, if you are a
1:02.2	creator, if you are selling anything, experience design is at the core of what you are doing.
1:08.4	And Brian has written the book, the definitive book. I think it's the best
1:11.8	one on the subject called X, the experience where business meets design. We get into that,
1:17.4	more detail on that topic, but just in case you're curious, again, experience design, it touches
1:23.2	almost everything you do if you're making or selling or distributing something.
1:30.4	It's a holistic ethos where you as a creator are designing something for somebody else
1:38.2	at the center of that day, whether it's a customer or someone in your community.
1:43.8	To wrap my head fully around this and to grok his
1:47.6	book was one of my favorite things of 2016. I talked about this phrase really casually, but when
1:56.1	having Brian on the show, it locked in my desire to be more acquainted with the term, and I think
2:05.0	it's helped me a lot, not just with this community here, but with Creative Live, with, well,
2:10.2	I'll just say every project that I've touched. In today's episode, we also talk about how to get
2:15.5	inspiration from brands, people, and
2:18.3	products that are beyond your industry.
	...

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