Ladies and gentlemen on today's show we are interviewing Brian Franklin. He's the founder of Double Shot Coffee and he joins us to share how he built a thriving coffee shop.

This is the Double Shot story. And on today's show the coffee loving and fitness loving founder of Double Shot, Brian Franklin joins us to share how he turned his idea into something beyond just an excuse.

He also explains that you and I can either keep going or we can quit. But either way we have to stop making excuses.

If you like coffee, if you like entrepreneurship, if you like startup success stories you're going to love today's show.

During today's show he also explains to us how he purchased an old barn and moved it to create his new location.

This show as a mind expanding knowledge bomb filled festival our interview with Brian Franklin coming up next.

This is a tough question one that we probably haven't got into on the show yet.

It's a deep question and it's a question that the way you answer it will impact our relationship moving forward.

Should we put on deep deep coffee?

When it comes to coffee, are you the kind of like a guy who says there's a come and go nearby.

There's a quick trip around the corner.

I'd say there's a 7-11. All I want is brown water and a styrofoam cup. Let's just down it down the hatch.

Let's get this thing done. Or are you a guy who says no, no, no, no. If I'm going to have coffee, I'm not going to waste this moment to have a weak sauce coffee.

Are you looking for the coffee experience or are you a 7-11 coffee guy?

I'm somewhere in the middle. I have some really good friends of mine that are I mean major coffee snobbs.

Is your lady friend, is she into coffee?

No, she's more of a tea drinker. I drink coffee pretty much every morning and I just kind of a cure egg.

And I've kind of sampled a bunch every time I have a couple of brands that I like.

Well, there's a guy who I know very well, Jason Beasley, you know Jason.

Oh, yeah. And Jason, he swears by double shot coffee. He swears.

He swears by every time he goes by, just swears.

Yeah, no, he's a great guy. And he swears by and elephant in the room are men's grooming lounge.

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