Breakout TikTok Star “Skincare by Hyram” On Making Products Go Viral, Dealing With Haters and His Personal Skincare Routine (Including His Acne Holy Grail!)
Breaking Beauty Podcast
Dear Media, Jill Dunn and Carlene Higgins
4.7 • 954 Ratings
🗓️ 9 September 2020
⏱️ 41 minutes
🧾️ Download transcript
Summary
Meet Skincare By Hyram – aka Hyram Yarbro – the 24-year-old “Skincare Specialist” whose viral videos are making ordinary brands like CeraVe sell out among his six million TikTok Stans. Starting with his popular skincare routine reaction videos launched earlier this year, his #skincarebyhyram hashtag has racked up 1.4 billion views on the platform in just six months. In today’s episode, Hyram discusses his lightning-fast rise to fame, including how he’s dealing with the success – and the mistakes he’s made along the way.
We ask Hyram about that licensing deal we’ve been hearing about (Could “Hyram-Approved” Skincare be hitting store shelves soon?) And, we got you with his product recommendations, too. Find out which budget skincare brand he says is poised to be the next big thing. You’ll also hear about his complete, 4-step skincare routine, including the serum for oily skin he’s calling “sorcery in a bottle.” Finally, we find out which skincare tool is totally not worth the spend, and the skincare trend he’s predicting will be big for 2020 and beyond.
*Trigger warning*
Please note that eating disorders are discussed in this episode
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Hosts: Carlene Higgins and Jill Dunn
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Transcript
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| 0:00.0 | The following podcast is a dear media production. |
| 0:04.8 | Welcome to Breaking Beauty, the podcast all about the breakthrough people, |
| 0:10.9 | products and moments in beauty. |
| 0:12.8 | We're your host, Jill Dunn, and Carleen Higgins. |
| 0:16.2 | Welcome back to Breaking Beauty Podcast, everyone. I'm Carleen and I'm here with my good friend Jill. Hello Jill. |
| 0:26.0 | Hey Carleen, what's happening? |
| 0:28.0 | Just another exciting glow down for our listeners today. |
| 0:32.0 | Yeah, so if you guys are tuning in for the first time |
| 0:35.3 | we are two longtime beauty editors turn podcasters you probably know that by now |
| 0:40.3 | but if you don't welcome and we are really pumped to be talking to our guest today and it is |
| 0:46.3 | Skin Care by Hiram he is the viral skin care sensation blowing up on Tik-talk also known as Hiram Yarbrough, the 24-year-old |
| 0:55.5 | skincare videos have gone completely viral and he seemingly just came out of |
| 1:00.2 | nowhere. In March of 2020 he started posting videos on Tik-Toc and just six months later |
| 1:06.3 | he already has six million followers. How does that even happen? |
| 1:10.3 | His hashtag skincare by Hiram has racked up 1.4 billion views on the app and that's just crazy to me and now |
| 1:19.2 | Hiram has crossed over into mainstream media first of all he's on our show, but he's been |
| 1:24.2 | featured in the New York Times Harper's Bazaar and recently he was even on |
| 1:27.9 | Good Morning America. Oh yeah, everybody wants a minute with Hiram. His reaction videos where he responds |
| 1:34.8 | to other people's skin care routines in duets. |
| 1:37.9 | They're just hilarious. |
| 1:39.0 | He's got these like facial expressions and I mean, |
| 1:42.4 | you just have to see it. It's a mood but he's also |
... |
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