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Perpetual Traffic

[Breaking]: How to Test (& De-Dupe) Meta Advantage+ Campaigns with 100% Accuracy

Perpetual Traffic

Tier 11

Marketing, Business, Entrepreneurship

4.8 • 849 Ratings

🗓️ 16 May 2025

⏱️ 66 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this special Tier 11 lab episode, Ralph Burns and John Moran pull back the curtain on a powerful new Meta ad tactic: the CAPI import strategy. Learn how to eliminate costly data duplication, master new customer acquisition cost (NCAC) tracking by individual SKU, and scale your Advantage+ campaigns using a two-ad-set system that blends testing and scaling. If you’re running Meta or Google Ads and want accurate reporting, optimized spend, and smarter campaign architecture, this is the episode to study.

Whether you're a CMO managing complex eComm portfolios or a media buyer navigating messy data, this one's packed with Tier 11's real-time breakthroughs—tested with their own money before hitting client campaigns.

Chapters:

  • 00:00:00 - Dive Into the Latest from Perpetual Traffic
  • 00:01:06 - Meet John Moran & the Game-Changing CAPI Import Shift
  • 00:02:19 - Killing Duplicate Data: The Key to Smarter Ad Spend
  • 00:04:09 - How Advantage+ and NAC Unlock Scalable Profits
  • 00:07:11 - Inside the Lab: Strategy Shakeups and Bold Rebrands
  • 00:09:22 - Real Ad Results: Behind-the-Scenes of a Meta Campaign Makeover
  • 00:22:04 - Breaking Down Meta’s New Campaign Framework
  • 00:34:19 - Creative Testing: What’s Actually Working Right Now
  • 00:34:57 - Perry Belcher's Email Playbook That Still Prints Money
  • 00:35:39 - The Secret Sauce: Layering Strategies for Maximum Impact
  • 00:36:00 - Your Weekly Traffic Fix + Hot Seat Q&A Begins
  • 00:37:30 - How to Capture Distressed Seller Leads (The Smart Way)
  • 00:41:54 - Unlocking the Power of the Feeder Strategy
  • 00:43:35 - Winning in High CPC Markets Without Burning Cash
  • 00:46:16 - How Small Brands Can Dominate with Feeder & Meta
  • 00:49:58 - YouTube Meets Demand Gen: The Feeder Funnel 2.0
  • 00:58:51 - Cracking the Code on Standard Shopping Optimization
  • 01:02:18 - Wrap-Up: Big Takeaways & What's Coming Next

LINKS AND RESOURCES:


Thanks so much for joining us...

Transcript

Click on a timestamp to play from that location

0:00.0

Hello and welcome to the perpetual traffic podcast.

0:02.2

This is your host, Ralph Burns, and the founder and CEO of Tier 11.

0:05.5

And I find it hard to not re-broadcast some of our Friday lives on this show here,

0:14.0

because they're so cutting edge, they're so bleeding edge that we want to give all you people

0:19.9

that are doing this stuff, you're in the weeds doing it

0:23.4

every single day, but also if you're that person who is in the weeds boss, you're the director

0:29.0

of marketing or the VP of marketing, this is the kind of show that you want to send to your people

0:34.3

to make sure they are on the cutting edge because stuff is changing so much

0:38.6

specifically right now in meta it's about the sixth or seventh show we've done on some of the

0:44.0

changes that are inside the meta platform obviously we were one of the first Facebook ad agencies

0:48.5

I think we were one of the first three Facebook ad agencies on the planet there's now thousands

0:53.7

of them but the point is is that none of them are on the planet, there's now thousands of them. But the point is, is that

0:56.0

none of them are on the cutting edge like this. And the reason why we have today's show from

1:01.6

last Friday is because it's so good, I can't keep it away from you. So today is myself and

1:08.4

John Moran. John Moran is sort of the guy that's behind the scenes.

1:11.8

If you don't know who he is, sort of known for Google Ads, but we sort of put him in this

1:18.2

laboratory. We have hired him and he's been a part of Tier 11 for the last year and a half or so.

1:24.7

And he has some private businesses that he deals with on his own, sort of his

1:27.8

own businesses and works for Tier 11. But because of that arrangement, it's actually the

1:35.4

ideal arrangement where he can test everything with his own money. He's not testing it with

1:39.3

Tier 11 client money. He's testing all the things that are going on right now. And he has been coming up

1:44.9

with this new strategy that we're now calling the Cappy Import strategy, which we're going to talk

...

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