Breaking Down Rihanna's $1B Brand: Savage X Fenty | Ep 825

The Game with Alex Hormozi

Alex Hormozi

Entrepreneurship, Education, Business, How To

4.9 • 4.4K Ratings

🗓️ 14 January 2025

⏱️ 26 minutes

🔗️ Recording | iTunes | RSS

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Summary

Welcome to The Game w/ Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.

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Transcript

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0:00.0	Welcome back to the game. Today I'm going to do something brand new that I'm really excited about.
0:05.0	And this is a podcast first episode, which is a business critique. Something that I don't share as often as I probably should is that I spend a lot of my time looking at what significantly larger companies are doing and trying to think like, what can I do that they're doing to make money.
0:23.2	What I want to do is break down Rihanna's Savage X. Fenty. The big thing here is what is she
0:29.9	doing that has created this massive wealth? So if you didn't know this, Rihanna is now worth
0:34.6	$1.7 billion. And the vast majority of that is not from her music. It's actually
0:39.1	from her companies. And so she has a skincare slash makeup line. And she has a lingerie slash
0:43.6	activewear slash loungeware line, which she's started. She's done a lot of really clever moves
0:48.8	that I think are worth breaking down. Notwithstanding, I think the most impressive one is actually
0:53.6	her membership offer altogether. So let's dive in. I think there's five things that I kind of identified
0:58.5	that I thought are worthwhile for us as business owners to kind of examine. The first one is she
1:03.7	partnered with somebody who basically managed all of her deficits. And I think this is something
1:08.0	that took me way too long as a business owner to kind of like wrap my head around. I always wanted to do everything. I wanted 100% of the pie.
1:13.6	But when I look at the wealthiest people in the world, none of them, like Markmore, none of them
1:18.3	have 100% of their business. And so that's such an interesting lesson. Like literally none of
1:23.9	them have that. And so that means that if I, if I have a business that I have 100% of it means that I'm fundamentally
1:29.5	don't, I'm not capturing as many stallions as I otherwise could helping achieve this big goal.
1:35.8	Because I have this kind of working thesis on the hypothetical maximum size of a business.
1:42.0	It's limited by the collective intelligence and experience and
1:47.0	knowledge set of the people contained within it. Now, that means that in the beginning, if you're
1:51.5	a smart entrepreneur, then you can bring a lot of things to the table. But over time, you can only
1:55.0	really live one lifetime. You can only learn so many things. Being able to attract people who can
2:00.0	help you and sometimes partner,
	...

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