Hey, everyone, it's Jess. I'm here to say that my colleague Alison Polly is guest hosting today's episode. Enjoy.

Like many of us, my colleague Jesse Newman grew up eating cereal, but it wasn't the fun kind.

It was mostly all the sort of like dry, boring cardboard stuff.

At a certain point, grape nuts entered our lives, compliments of my mother.

And, you know, what a way to just ruin a kid's breakfast.

What was the cereal you wanted to eat?

When we got a treat, some sort of treat, if we had a choice, it was always fruit loops.

But these days, like a lot of Americans, grown-up Jesse usually has yogurt or eggs and toast for breakfast.

And that shift in breakfast habits across America has been bad news for cereal companies,

and one company in particular.

Kellogg is, you know, an American icon.

Kellogg, one of America's oldest cereal companies, has struggled in recent years.

They're just like the behemoth in the cereal aisle.

Like they, they're the OG of cereal.

I mean, they, you know, they invented corn flakes.

Nothing gets you growing in the morning like the crisp corn taste of Kellogg's corn flakes.

They've been around for over 100 years.

They make fruit loops and

frosted flakes and just so many of those cereals that a lot of kids love. Frosted flakes, good.

And now they're facing a new problem. Robert F. Kennedy Jr., the Secretary of Health and Human Services.

He said, look, I'm going to tell the serial companies to take artificial dyes out of their

cereals. And he particularly talked about fruit loops.

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