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Kim Komando Today

Break through the noise and market your business on social media

Kim Komando Today

WestStar Multimedia Entertainment, Inc

News, Tech News, Technology

4.8770 Ratings

🗓️ 3 April 2019

⏱️ 24 minutes

🧾️ Download transcript

Summary

Whether you work for a Fortune 500 company, a small mom-and-pop shop, or act as a "solo-preneur," you need to market your business online. With so many digital channels, where do you get the most bang for your digital marketing buck? We talk to Jeremy Wood of Hootsuite about using social media to connect with your audience. And Mike Huber of Vertical Measures tells us about using social media to build an "owned" audience. Is there some magical formula that works? Listen to this conversation and find out.

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Transcript

Click on a timestamp to play from that location

0:00.0

Microsoft did a survey in 2015, and they discovered that a goldfish has an attention span of 12 seconds,

0:11.2

and a human has an attention span of nine.

0:18.4

Whether it's a Fortune 500 company or a small mom-and-pop business, social media is just one tool in your marketing kit.

0:25.4

But with a number of platforms just exploding, social media has become this amazing power tool.

0:31.9

A business now has more ways to deliver its message, drive business, share important news, and create what's called an

0:38.2

owned audience.

0:39.8

All right, there's no magic wand for what works and what doesn't.

0:43.4

But in this podcast, we have some great advice on how you can harness the power of social

0:47.8

media to market your business and drive sales.

0:51.2

From commando.com, this is Commando on demand.

0:54.1

We speak with industry movers and shakers to keep you up to date on everything digital.

0:58.4

You can get new episodes every Wednesday and Friday.

1:01.5

And by the end of this podcast, you're going to have this great understanding of what social

1:05.6

media platforms work best for your business and more importantly for your audience.

1:10.9

We're going to tell you how to craft your message

1:12.6

depending upon the social media outlet.

1:15.0

You're going to learn so much.

1:16.6

We're also going to tell you the secrets

1:18.6

of steering internet traffic your way

1:21.5

and creating that owned audience.

1:23.5

So stay right where you are

1:24.8

because I have to extend a special thank you

...

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