Welcome to our brand brand with Donnie Deutsch. I'm Donnie Deutsch and this is the

podcast that's dedicated to a simple premise that everything is a brand today

Every celebrity every athlete every corporation every company every product every social movement everything is a brand we do two things on the show. First on

Thursdays we drop our big brand interview with a big personality about their own

personal brand. And this week is the great James Carvel. The Rage Incasion,

probably the smartest political advisor of all time, he's hysterical,

you're going to enjoy that.

And today we do what we call our Brands of the Week, these are the brands that are up that are

down that are shaping the zeitgeist, let's get right into it.

First up, brand up for what's called a vibe session.

I love this term.

It's a word being tossed around a lot lately

with regard to the economy.

It's people's perception of the economy

that the vibe is worse than the reality which is true because when you

talk to people and you ask them how their financial position is in life they say I'm doing

great you know much better than that like was last time around you You say, how's the economy?

They go, the economy sucks.

It's just a phenomenon was dubbed the vibe session

in 2022 and it describes the disconnect

between the hard and soft economic data.

It's just an interesting term. Something Joe Biden has got to clearly wrestle with

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