Welcome to our brand with Donny Deutsch.

I'm Donnie Deutsch, and this is the podcast dedicated to a simple premise that everything

today is a brand, every athlete, every celebrity, every politician, every corporation,

every product, everything is a brand.

We do two things on the show.

First, we do a big interview with a big personality about their own personal brand. This week,

it's the great author, Dan Cynor, writes about all things Israel and Middle East. We're going to get

into it with him. But today we do our brands of the week, and these are the brands that are shaping

the zeitgeist. Who's up? Who's down? Let's get right into it. This is obviously the first podcast since Trump resoundingly won

the election, resoundingly at least won the electoral college, and I think he won the popular vote by

about 3%. And I know there's a lot of people, mostly a lot of listeners on this show that are kind

of really upset, worried. Here's what I got for you.

The people have spoken.

Everybody knows my concerns going in.

Nothing would make me happy to be proven wrong.

Let's start with the benefit of the doubt because we are one country.

And let's hold our heads up.

And let's move forward. And let's hope some of the good stuff that Trump has talked about

comes without the bad stuff and that's the best I got right now and let's let's let's let's think

positive and I wish I had anything more prolific to say but that's it what I do have to say about

it is a little kind of Monday morning morning quarterback not Monday morning quartering and

analyzing and things that I've said before,

...