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Welcome to Arm Brand with Donnie Deutsch. I'm Donnie Deutsch. And this is a podcast dedicated to a simple premise that everything is a brand. Every athlete, every celebrity, every entertainer, every product, every corporation, every religion, everything is a brand. And today we're going to do our brands of the week. These are the brands of the shaping the zeitgeist. Who's up? Who's down? Let's get right into it.

Huge brand down for Chicago. uh very bloody weekend seven murders uh i think around 60 people shot uh this is obviously

against the backdrop of uh mayor of chicago saying do not send troops and trump obviously

wanting to send troops it would be a different math than Washington

from a constitutional point of view. But the Democrats seem tone deaf just were not acknowledging

that this is a huge problem. And I think that maybe an outreach from the mayor of Chicago or

the governor, Pritzker, to the president say, let's do this together. Let's figure it out. The answer is you can't just say no. We don't want, I'm living in New York City. I don't want troops on the ground here, but yet if crime got out of hand, I'd want a solution. So give me a solution. And maybe it is troops on the ground, but done in a certain way that it's in concert with the police

force, some partnership. So the answer is to not be tough on crime and not say, no, don't send

...