Brands add AI restrictions to agency contracts - behind the growing trend, Can Google truly detect AI content, and Deepfake crypto scams

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 10 April 2024

⏱️ 18 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In episode #2717, we explored AI-related subjects, touching upon the emerging trend of integrating AI restrictions within agency contracts, and examining the transformative impact of AI on SEO and content creation strategies. We also addressed the legal complexities of copyright in AI-generated content, the rise of deceptive AI live stream scams, and the pressing necessity for rigorous verification of AI-generated materials.

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TIME-STAMPED SHOW NOTES:

(00:00) Today’s Topic: Brands add AI restrictions to agency contracts - behind the growing trend, Can Google truly detect AI content?, and Deepfake crypto scams
(01:15) Brands add AI restrictions to agency contracts
(04:04) Can Google truly detect AI content?
(08:40) Deepfake crypto scams
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Transcript

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0:00.0	I'm Johnny Be Good, the host of the podcast Creating a Con, the Story of
0:04.1	Bitcoin. This podcast dives deep into the story of Ray Chirpani and his
0:08.3	company Centrtech. I'll explore how 320-something's built a company out of
0:12.4	lies, deceit, and greed.
0:14.7	I've been saying since a very young age that I was going to be a millionaire.
0:18.0	If someone's like, oh, what's your best way of making money?
0:20.4	I'm like, oh, we should start some sort of scheme.
0:22.8	Listen to creating a con, the story of bit con on the I Heart Radio app, Apple
0:27.5	Podcasts, or wherever you get your podcast.
0:30.0	Bring a little optimism into your life with the bright side, a new kind of daily podcast from
0:34.7	Hello Sunshine hosted by me, Danielle Robe. And me, Simone Boyce, every weekday we're bringing you conversations
0:41.2	about culture, the latest trends, trends inspiration and so much more.
0:45.0	I am so excited about this podcast The Bright Side.
0:48.0	You guys are giving people a chance to shine a light on their lives, shine a light on little
0:51.8	advice that they want to share.
0:53.4	Listen to the Bright Side on America's number one podcast network, I-Heart.
0:57.6	Open your free I-Heart app and search the Bright Side.
1:00.6	So Ad Age just wrote an article and they released it a few days ago and it was about something that was really interesting.
1:08.0	Brands are starting to add AI restrictions to agency contracts and it's starting to become a growing trend in which
1:16.4	when companies are hiring agencies to do their marketing they're saying that you're not allowed
1:20.8	to use AI to do things like create content or create creatives like those images or videos or anything like that
1:29.1	Which is funny enough kind of like an anti- AI. We've been seeing tons of content around the internet on hey
	...

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