On this episode of the Scouting For Growth podcast, Sabine VdL talks to Brandon Leibowitz, the mastermind behind SEO Optimizers, a dynamic company that's been assisting small to medium-sized businesses in getting noticed online.

Brandon’s passion for growth and his unwavering belief in the power of digital marketing is why we invited him today. In this episode the pair explore the steps businesses, big and small, must consider enhancing their digital marketing efforts, from defining clear goals, understanding your target audience, optimizing your website, and creating valuable content, to leveraging social media, utilizing paid advertising, and measuring your campaigns' success.

KEY TAKEAWAYS

• Digital marketing today is the constant evolution and changes in algorithms and ranking factors that search engines use to determine website rankings. This makes it challenging for businesses to keep up with the latest trends and adapt their strategies accordingly. Additionally, there is a lot of competition in the digital space, and it can be difficult for businesses to stand out and reach their target audience effectively.
• To become better at digital marketing, both large and small businesses can take the following steps: Define clear goals, know your target audience, optimise your website, create valuable content, leverage social media, utilise paid advertising, measure and analyse, stay up-to-date, seek professional help.
• Every few months Google will have a big update and that’s where you have to find out what they want because they don’t really tell you what they’re looking for so that you spend money on paid ads, they don’t want to you master SEO.
• You’ve got to stay ahead of things one day at a time. Who knew ChatGPT was going to come out and make such a disruption in the market a couple of years ago? It’s tough to predict what’s going to happen, just stay up to date, read different blogs and forums, listen to podcasts, watch YouTube videos and stay in the weeds as much as possible learning as much as possible from other people and figure out what might happen in the future. There’s no real way to stay ahead.

BEST MOMENTS

‘I have been involved with digital marketing since 2007 and want to share my knowledge about SEO, Social Media Marketing, and Google Ads.’
‘Identify what you want to achieve with your digital marketing efforts. This could include increasing website traffic, generating leads, improving brand awareness, or increasing sales.’
‘Consider partnering with a reputable digital marketing agency or consultant to help you develop and execute effective digital marketing strategies that achieve your goals.’
‘Key words are so important. You can build a website, but if you don’t market it it’s going to be hard for people to find it. I make sure that when people search on Google that your website pops up.’

ABOUT THE GUEST

Brandon Leibowitz runs and operates SEO Optimizers, a young company supporting small and medium-sized businesses to get more online traffic and become visible to their target audience, which in turn converts into clients, sales, and leads.

Brandon started in digital marketing in 2007 after graduating from college with a degree in Business Marketing. In my first job, I handled the marketing aspects of an e-commerce website. He helped companies get ranked at the top of Google by using search engine optimization tactics and bringing in traffic via social media and paid ads. In 2008, Brandon realized that most businesses would need a website to stay competitive in the future. Having a website is only one piece of the puzzle. Ultimately, these companies need someone to help market their website to bring in traffic that will, in turn, convert to clients.

Since then, Brandon decided to stick with digital marketing and started his own company, SEO Optimizers. One of Brandon’s stories: a friend built a website for him in exchange for doing SEO for his insurance website. Brandon ranked him above government websites for all his essential business keywords.

Linkedin: https://www.linkedin.com/in/brandonleibowitz/

If you want to know more, check Brandon’s free gift below: https://seooptimizers.com/gift

ABOUT THE HOST

Sabine is a corporate strategist turned entrepreneur. She is the CEO and Managing Partner of Alchemy Crew, a venture lab that accelerates the curation, validation, and commercialization of new tech business models. Sabine is renowned within the insurance sector for building some of the most renowned tech startup accelerators around the world working with over 30 corporate insurers and accelerating over 100 startup ventures. Sabine is the co-editor of the bestseller The INSURTECH Book, a top 50 Women in Tech, a FinTech and InsurTech Influencer, an investor & multi-award winner.

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Website: www.sabinevdl.com