Branding for Business Make 6 & 7 Figures Today with Martin Lindstrom
Dan Lok Show
Dan Lok
4.9 • 825 Ratings
🗓️ 18 November 2018
⏱️ 60 minutes
🧾️ Download transcript
Summary
Brands don’t exist. They’re an emotional construct. Branding expert Martin Lindstrom says the better we are constructing the right format of emotions, the better we are at attaching value to a product and service, and, most importantly, making this product or service become differentiated. Martin is one of the world’s foremost branding experts and is author of Small Data: The Tiny Clues That Uncover Huge Trends. His previous books have been translated into 47 languages and have sold well over one million copies. Martin was named one of TIME magazine’s 100 most influential people in the world. In 2016, Thinkers50 named him one of the top 20 business thinkers in the world, and he has been ranked the world’s #1 branding expert for three consecutive years. His articles appear in The New York Times, Harvard Business Review, and Fast Company. He advises startups and a Who’s Who of Fortune 100 companies on branding, communication, consumer psychology, retail, innovation, and transformation. Martin currently hosts Main Street Makeover, a series on NBC’s TODAY show that creates solutions to business problems in less than just 24 hours.
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Transcript
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| 0:00.0 | Hi, this is Dan Lockett. |
| 0:07.0 | Welcome. |
| 0:09.0 | Dan has been educating and inspiring individuals, entrepreneurs and leaders for decades. |
| 0:18.0 | He's helped millions of people to move past the mental barriers that were holding them back |
| 0:24.6 | from stepping into their power to become a better version of themselves and live a kick-ass life. |
| 0:32.6 | I know this firsthand as I'm Jenny, Dan's wife. And here's your host, Dan Locke. In this episode and |
| 0:45.6 | interview with Martin Lindstrom, you'll learn how to unlock the keys to superior branding |
| 0:51.3 | on the path to a six and seven figure business. |
| 0:54.8 | Martin has been nominated by Time Magazine as a branding legend. |
| 0:59.2 | He's also the author of Small Data, the tiny clues that uncovered huge trends. |
| 1:05.2 | And together with Dan Locke, they're going to give you the keys to unlocking branding |
| 1:10.3 | to developing business success. Here's your host. they're going to give you the keys to unlocking branding, |
| 1:10.9 | to developing business success. |
| 1:13.5 | Here's your host, Dan Locke. |
| 1:15.8 | Welcome to another episode. |
| 1:17.2 | This is Dan Lock. |
| 1:18.7 | For proven systems, cutting edge tools, |
| 1:20.9 | and world-class education, |
| 1:23.1 | or just some cool swags, visit DanLockshop.com. If you like the Danlock show, you'll love the Danlock shop. |
| 1:31.5 | Again, go to Danlockshop.com now. And today I have the privilege of bringing you a world |
| 1:40.5 | renowned branding expert, professional speaker, New York Times, best-selling author, an amazing |
| 1:47.3 | business thinker and a visionary who sees opportunities that others miss. Martin, welcome to the show. |
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