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The Business of Fashion Podcast

Brandice Daniel on Making Room for Diversity in Fashion

The Business of Fashion Podcast

The Business of Fashion

Fashion & Beauty, Business, Arts

4.6770 Ratings

🗓️ 2 February 2024

⏱️ 29 minutes

🧾️ Download transcript

Summary

As founder of Harlem’s Fashion Row, Brandice Daniel is a change agent. For more than 15 years, she has been working to bridge the gap between the fashion industry and Black and Latinx designers who often don’t come from famous fashion schools like Parsons or FIT. 


Following the surge in interest in diversity, equity and inclusion following the murder of George Floyd, there are growing headwinds which are stalling progress.


“We've regressed so far, so fast. It is really disappointing, especially in an industry that is supposed to be cutting edge … How can you be innovative without addressing DEI?” she says.


This week on The BoF Podcast, BoF founder and editor-in-chief Imran Amed sits down with Daniel to discuss how the industry can foster real change. 



Key Insights:


  • Harlem’s Fashion Row was founded in 2007 — long before DEI became a corporate buzzword — after Daniel noticed how little diversity there was at US department stores. “[I] realised that less than 1 percent of the designers that were on those websites at the time were designers of colour, however … African-Americans were spending $22 billion a year on apparel. And that was when I really got my aha moment.”


  • 2020 was a pivotal year for Harlem’s Fashion Row. After George Floyd’s murder sparked global conversations around racism and representation, more fashion and retail brands opened the door to diversity. “It was very easy to tell during those days who was wanting to do very performative work versus who actually was interested in doing the work,” Daniel explains. “The companies who were doing the work before 2020, they are still doing the work.”


  • Still, despite the momentum that 2020 brought, she’s been disappointed in the lack of long-term action. “We've regressed so far, so fast. It is really disappointing, especially in an industry that is supposed to be cutting edge … How can you be innovative without addressing DEI?” she says. 


  • When it comes to finding your sense of purpose, Daniel believes in focusing on your goal, rather than the nitty-gritty of the process of achieving it. “Don't worry about the how. Just worry about the what and the why. If you focus on the what and the why and just allow the how to unfold as you just take one step forward, you will see that so many incredible things will happen.”



Additional Resources:



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Transcript

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0:00.0

Hi, this is Imran Ahmed, founder and CEO of the Business of Fashion.

0:08.0

Welcome to the B.O.F. podcast. It's Friday, February 2nd.

0:12.8

As founder of Harlem's Fashion Row, Brandes Daniel, is a change agent.

0:17.8

For more than 15 years, she has been working to bridge the gap between the fashion

0:22.6

industry and black and Latinx designers who often don't come from famous fashion schools,

0:28.8

like Parsons or FIT. But following the surge and interest in diversity, equity, and inclusion

0:35.3

after the murder of George Floyd, there are growing headwinds

0:39.2

which are stalling progress. We've regressed so far, so fast. It's really disappointing,

0:46.3

especially in an industry that's supposed to be cutting edge. How can you be innovative without

0:52.9

addressing the EI? This week on the BOF podcast, I sit down with

0:57.0

Brandis to discuss how the industry can foster real change. Here's Brandis Daniel on the BOF podcast.

1:06.5

Well, hello, Brandis. Thank you for joining us this week on the BOF podcast.

1:11.7

I have been a fan of your work from afar for quite some time now.

1:17.4

And so I'm really eager to dive in today and learn the backstory behind how it all came together.

1:25.5

But, you know, we have listeners of this podcast in over 150 countries

1:32.6

around the world. So I wanted to start with some basic foundational information, which is in

1:38.6

very, very succinct form. What is Harlem's fashion role? What do people need to know about this organization

1:47.2

that you've been building since 2007? First of all, Enron, I've been one of your biggest fans

1:53.7

since I think since the beginning of when you were sending out the newsletter. So it is such an

1:59.0

honor to be here. Harlem's Fashion Row is a premier agency that acts

2:05.1

as a bridge between designers of color, mostly black and Latinx designers and retailers and

2:11.9

brands. And so we do that in a few different ways through product collaborations that we bring to the market

...

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