Brand Marketing vs. Direct Response

The Jason Stapleton Program

Jason Stapleton

4.6 • 1.9K Ratings

🗓️ 6 March 2023

⏱️ 43 minutes

🔗️ Recording | iTunes | RSS

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Summary

There are two types of marketing. Brand marketing focuses on getting you to think and feel a certain way about the brand. (Apple: Think Different). Direct Response marketing focuses on the immediate sale of a product.

For young companies brand marketing seems like a waste of time and money. I certainly felt that way when my businesses were new. But I don’t believe that any more.

Today I want to share some insights and give you some tools to help you establish a strong brand presence in your market.

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Transcript

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0:00.0	All right, y'all, thanks for listening to the show.
0:02.6	Our sponsor for today is Shopify.
0:05.1	Guys, Shopify is the e-commerce platform
0:07.3	revolutionizing millions of businesses worldwide.
0:10.6	Whether you're selling toothpicks or lingerie,
0:14.4	Shopify simplifies selling online and in-person
0:17.5	so that you can focus on successfully growing your business.
0:20.3	And that's what we all want, isn't it?
0:22.1	Shopify covers every sales channel
0:24.5	from in-person point of sale systems
0:26.2	to all in one e-commerce platform.
0:29.1	It even lets you sell across social media marketplaces
0:32.1	like TikTok, Facebook, and Instagram.
0:33.9	This is literally the best thing
0:38.0	that happened to e-commerce.
0:39.4	And frankly, even not e-commerce, point of sale stuff.
0:43.0	For a long, since I've been in business,
0:45.3	I mean, I can remember days before they had Shopify.
0:48.2	And guys were spending millions of dollars
0:50.2	to try and recreate what Shopify was able to do.
0:54.0	If you run a small business, if you sell online
0:56.2	or in the public at trade shows or whatever,
	...

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