Brand Evangelism, Innovation, and Resilience with Guy Kawasaki

Braving Business: Tales of Entrepreneurial Resilience and Courage in the Face of Adversity

Tal J Zlotnitsky

Entrepreneurship, How To, Business, Education

4.9 • 1.5K Ratings

🗓️ 9 June 2025

⏱️ 57 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Brand Evangelism, Innovation, and Resilience with Guy Kawasaki

Episode Description:

Join us on this captivating episode of Braving Business as we delve into the mind of marketing maven and innovation evangelist, Guy Kawasaki. With a storied career that spans pioneering roles at Apple, a transformative tenure at Canva, and influential writings, Guy’s insights are a treasure trove for business professionals seeking to navigate the turbulent waters of entrepreneurship.

In this episode, Guy shares his journey from helping launch the iconic Macintosh computer in 1984 to his current role as Chief Evangelist at Canva. Discover how he popularized the term "evangelist," not just as a title but as a powerful marketing philosophy that has influenced countless industries.

We explore Guy’s valuable lessons from Kodak’s failure to adapt, drawing parallels to modern business challenges and the importance of staying ahead of the curve. Guy also shares personal anecdotes, including the profound impact Steve Jobs had on his career and the whimsical fantasy of being mistaken for Jackie Chan.

Key topics include:

- Evangelism marketing and its role in modern business

- Lessons from Kodak's downfall and adapting to technological shifts

- Insights from working with Steve Jobs and the creation of the famed 1984 Apple ad

- Personal reflections and humor from Guy’s illustrious career

Listeners will walk away with actionable strategies to incorporate evangelism marketing into their business models, tips on resilience and adaptability in the face of industry disruption, and inspiration from Guy’s unique life experiences.

Whether you’re an entrepreneur, executive, or investor, this episode offers a blend of wisdom, humor, and practical advice that can transform your approach to business challenges. Tune in for an engaging conversation that promises to inspire and inform.

Connect with Guy Kawasaki:

Website: guykawasaki.com/

Website: remarkablepeople.com

LinkedIn: linkedin.com/in/guykawasaki

www.BravingBusiness.com - Co-Hosted by Tal Zlotnitsky & PJ Benoit

Transcript

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0:00.0	This episode of the Braving Business podcast is sponsored by, well, me.
0:04.8	I'm PJ Binwana. I've been in the domestic and international logistics space for over 30 years.
0:09.3	If you need any assistance with transportation or logistics, my team and I will jump at the chance to help.
0:14.8	Whether it be parcel shipments, e-commerce, pallets and freight, full truckload, international air and ocean, imports, exports,
0:21.4	warehousing, and distribution, or really anything under the logistics umbrella, we got you covered.
0:26.0	For more details, please go to shipwithpj.com. That's shipwithpj.com. Reach out to me there,
0:33.7	mention you found me on this podcast for a special surprise. And one last quick thing,
0:38.2	if you enjoy this episode, please stay on after the show to learn more about the Braving Business
0:42.7	podcast and other great episodes for you to discover. And now, let's get the show started. Well, hello there.
1:03.1	PJ Benoit. How are you, brother?
1:05.3	I am doing fan-freaking-tastic. How are you, my fine-feathered friend?
1:09.2	I cannot complain. I am just a couple more days of work, and then I'm taking my kids and my
1:13.8	grandkids on a week cruise. I cannot wait. Oh, my gosh. Nice. Nice. Nice. You go on any more fun?
1:19.4	Indeed. You know, I'm not even sure. I mean, we're going someplace nice, I'm sure. I know Puerto
1:24.4	Rico's on there because we really want to support the island and the Dominican Republic.
1:29.3	And then there's another place, which I cannot stick in my mind.
1:33.5	So there's one more place we're going to.
1:34.9	Somewhere in the corner.
1:35.4	Mar-a-Lago.
1:37.4	I hope not.
1:38.5	That is definitely not on the list.
1:42.0	Oh, my gosh.
	...

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