meta_pixel
Tapesearch Logo
Log in
Strawberry Letter

Brand Building: Discussing the power of relationships with Executive Producer and Director of BET+ Family Business.

Strawberry Letter

iHeartPodcasts

Society & Culture, Relationships

4.51.7K Ratings

🗓️ 3 November 2025

⏱️ 38 minutes

🧾️ Download transcript

Summary

Two-time Emmy and three-time NAACP Image Award-winning television Executive Producer Rushion McDonald interviewed Trey Haley.


🎯 Purpose of the Interview

The interview aims to:

  • Inspire creatives and entrepreneurs by sharing Trey Haley’s journey in the entertainment industry.
  • Highlight the importance of persistence, self-belief, and strategic networking.
  • Promote Haley’s current work, especially the BET+ series The Family Business.
  • Educate listeners on the realities of Hollywood and the long-term mindset needed for success.

🔑 Key Takeaways 1. Origin Story & Early Influences

  • Trey Haley grew up in Dallas-Fort Worth, with a mother in corporate sales and a father who was a criminal defense attorney.
  • His passion for entertainment began early, influenced by music, Spike Lee scripts, and editing during college at North Texas.

2. Leap of Faith to Los Angeles

  • Moved to LA with no backup plan, driven by passion.
  • Took a courier job to network and eventually landed an internship with Morgan Freeman’s company, Revelations Entertainment.

3. Building Tri Destin Studios

  • Co-founded Tri Destin Studios with Nikita De Brown Jones.
  • Emphasized creating their own lane and owning their content.
  • Their goal: “Change the perception of the world” through storytelling where “we always win.”

4. The Family Business

  • Based on Carl Weber’s bestselling book series.
  • Independently produced before BET+ picked it up.
  • Features a star-studded cast including Ernie Hudson, Valerie Pettiford, Michael Jai White, and Javicia Leslie.

5. Industry Wisdom

  • Success in Hollywood is about relationships, consistency, and character.
  • Warns against shortcuts and “hook-up culture” in entertainment.
  • Encourages young creatives to focus on talent, value, and long-term growth.

🗣️ Notable Quotes

  • On taking risks:
    “My mother said, go jump off the ledge and go fly like a bird.”

  • On self-belief:
    “Who told you you could be an attorney? Nobody. You figured it out. I’m going to figure it out too.”

  • On breaking into the industry:
    “I took a courier job just to meet people in the studios. I dressed like I worked there so they’d see me the way I needed to be seen.”

  • On creating value:
    “The most powerful people create their own companies, their own stories, and tell them consistently.”

  • On longevity:
    “If your roots aren’t settled and strong, anything can take you out.”

  • On perspective:
    “Your perspective in life is the key. If you see negative, you’ll get negative. If you see the win, you’ll fly high.”


📺 Current Project Highlight

The Family Business

  • Streaming on BET+
  • Multi-season crime drama with layered storytelling and strong character development.
  • Haley serves as executive producer and director.

#SHMS #STRAW #BEST

See omnystudio.com/listener for privacy information.

Transcript

Click on a timestamp to play from that location

0:00.0

This is an IHeart podcast.

0:04.1

Hi, I'm Roshan MacDonald.

0:05.7

I host a weekly moneymaking conversation Masterclass show.

0:08.8

The interviews and information that this show provides are for everyone.

0:12.2

It's time to start reading other people's success stories and start living your own.

0:16.6

If you want to be a guest on my show, Moneymaking Conversation Masterclass, please visit

0:21.0

our website, Moneymakingconversations.com, and click the Be a Guest button if you are a small

0:26.8

business owner, entrepreneur, motivational speaker, influencer, or nonprofit.

0:32.4

Now let's get busy.

0:33.5

My guest is president and partner at Tri-Destin Studios.

0:37.7

He is also the company's lead director with more than 60 TV episodes and feature Lentz storytelling.

0:44.3

His latest project is the BET Plus hit crime drama, The Family Business, where he serves as both director and co-executive producer.

0:52.8

Please welcome to Moneymaking Conversation Masterclass, Trey Haley. How you doing, Trey? I'm doing well. How you doing? Thank you for having me. Cool. Where are you based there, Trey? I'm based out of Los Angeles. I'm in the Dallas-Fourth area right now, which is home for me. But like a born and raised, but I live in Los Angeles.

1:11.9

Oh, I lived in Los Angeles 15 years. I lived there from 1990 when I went out there,

1:18.0

thought I were going to be the next Eddie Murphy. Okay. Until 2005 with Steve Harvey and I,

1:22.9

then we moved from L.A. and to New York and WBLS to start radio syndication, the Steve Hart morning

1:30.0

show. So very familiar with that industry. What allows you to living a life in Los Angeles,

1:38.4

but also maintain a residency or a lifestyle in Dallas? Yeah, you know what? I mean, like 90, 80% of the time I'm in Los Angeles, obviously filming and working, but home is still here. My family is here, like as far as my family, you know, my roots are from the Dallas-Fort Worth area, Arlington specifically. And, you know, I come out here and make sure I keep it cool with my dad and make sure everybody's, you know, everybody is good, you know.

2:04.3

So.

2:05.1

But you're the reason I bring that up because I was born in Houston.

2:08.3

And, you know, I got a degree in mathematics and work for IBM, minor in sociology.

2:14.5

And that's what everybody understood.

...

Please login to see the full transcript.

Disclaimer: The podcast and artwork embedded on this page are from iHeartPodcasts, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of iHeartPodcasts and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.

Copyright © Tapesearch 2026.