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The Steve Harvey Morning Show

Brand Building: Carter left corporate America after being told to hide his success and identity (e.g., facial hair, tattoos, car).

The Steve Harvey Morning Show

iHeartPodcasts

Comedy, Society & Culture

4.62.1K Ratings

🗓️ 3 July 2025

⏱️ 25 minutes

🧾️ Download transcript

Summary

Two-time Emmy and Three-time NAACP Image Award-winning television Executive Producer Rushion McDonald interviewed Charles Cofield.

Thanks! The transcript from this episode of Money Making Conversations Masterclass features an inspiring and high-energy interview with CPA and financial educator Carter Cofield, co-founder of Melanin Money. Here's a breakdown of the key highlights and takeaways:


🔑 Key Themes & Takeaways 1. Melanin Money: A Mission-Driven Firm

  • Co-founded by Carter Cofield and a financial advisor friend to serve the Black community.
  • Focuses on helping business owners save on taxes and invest wisely.
  • Aims to close the wealth gap and promote financial independence.

2. Authenticity as a Brand

  • Carter left corporate America after being told to hide his success and identity (e.g., facial hair, tattoos, car).
  • Built his brand by being unapologetically himself—fun, energetic, and passionate about financial literacy.
  • His authenticity has helped him connect with a wide audience and become a standout in a traditionally “boring” industry.

3. Personal Tragedy & Financial Awakening

  • Lost both parents by age 16.
  • Used grief as motivation to excel academically and professionally.
  • Learned the importance of financial literacy after receiving only $5,000 from a $25,000 life insurance policy following his father’s death.

4. Financial Literacy & Health

  • Believes “health is wealth and wealth is health.”
  • Poor financial decisions often lead to poor health decisions (e.g., fast food due to affordability).
  • Financial stress can directly impact physical and mental well-being.

5. Melanin Money Awards

  • Annual event in Atlanta (July 18–20) celebrating Black wealth and financial milestones.
  • Awards given for reaching net worth goals ($100K, $500K, $1M, $10M).
  • Designed to make wealth-building visible and celebrated in the Black community.

6. Generational Wealth: Redefined

  • Not just about leaving money to your kids.
  • True generational wealth means your money lasts for multiple generations.
  • Involves setting up trusts, investments, and financial education for future heirs.

7. Free Weekly Financial Classes

  • Carter hosts free money classes every Wednesday at 7 PM ET.
  • Accessible via his Instagram: @cofield_advisors

💬 Notable Quotes

  • “Fear is Finally Exiting Average Reality.”
  • “It’s okay to sleep in late when your money woke up early.”
  • “The scariest thing is getting to the end of your life and realizing you never truly lived.”

#SHMS #STRAW #BEST

Support the show: https://www.steveharveyfm.com/

See omnystudio.com/listener for privacy information.

Transcript

Click on a timestamp to play from that location

0:00.0

This is an IHeart podcast.

0:21.5

Run a business and not thinking about podcasting. Think again. More Americans listen to podcasts than adds supported streaming music from Spotify and Pandora. And as the number one podcaster, IHearts twice as large as the next two combined. Learn how podcasting can help your business. Call 844-844-Iyehart. Thank you for covering on my listening to my show.

0:23.4

First of all, I am Roshan McDonnell.

0:26.6

I host the weekly Moneymaking Conversation Masterclass show.

0:30.3

The interviews and information that this show provides are for everyone.

0:34.6

It's time to start reading other people's success stories and start living your own.

0:38.0

If you want to be a guest on my show, please visit our website,

0:42.3

Moneymakingconversations.com, and click the Be a Guest button.

0:43.9

Now, let's get this show started.

0:48.6

My guest is the co-founder of melanin money, melanin money.

0:50.6

He's going to correct it if I'm saying this wrong.

0:55.8

And also a CPA who empowers individuals to achieve financial freedom.

1:02.5

He is recognized as one of the top financial planners for millennials by showing them how to live tax-free.

1:09.2

His mission is to help the black community become financially independent and build generational wealth.

1:13.4

Please welcome the Moneymaking Conversation Masterclass, Carter Cofield.

1:14.2

How you doing, Carter?

1:16.6

Amazing, brother.

1:18.1

Thank you so much for having me.

1:19.2

I am excited to be here.

1:23.0

Now, did I, please enunciate the name of your company that you co-founded.

1:25.4

Yeah, Mellin and Money.

1:25.9

You said it correctly.

...

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