Bozoma Saint John- Chief Marketing Officer of Endeavor

Girlboss Radio

Entrepreneurship, Business, Careers

4.4 • 1.9K Ratings

🗓️ 7 November 2018

⏱️ 23 minutes

🔗️ Recording | iTunes | RSS

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Summary

Bozoma Saint John is an accomplished marketing and advertising executive. Her first career-shifting role, was as the Head of Music and Entertainment Marketing at Pepsi-Co. During this time, she drove breakthrough consumer engagement by collaborating with tastemakers, like, the one and only, Beyonce. Following Pepsi, Bozoma became the Head of Global Consumer Marketing for Apple Music and iTunes. When she presented at Apple’s Keynote Worldwide Developers Conference, she stole the show. Buzzfeed even called her the, “coolest person to ever go on stage at an Apple event”. After Apple, she went to Uber, where she served as the Chief Brand Officer. In her role at Uber, she was tasked with telling the stories of millions of riders and drivers across 600+ cities. These days, Bozoma is Chief Marketing Officer for Endeavor, a global leader in entertainment, sports and fashion. At Endeavor, she focuses on driving marketing efforts across Endeavor’s global network of companies. She is in the American Advertising Federation’s Advertising Hall of Achievement. Today she’s here to share what all entrepreneurs should know about marketing, what she does as a CMO and how to be your truest self in both business and in life.

Transcript

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0:00.0	Hello Girl Bosses. This is your host Sophia Amaruso, the founder and CEO here at
0:09.7	Girl Boss. We have a great guest for you today. She's the chief marketing officer for
0:14.3	Endeavor Bozema St. John. Before we get to that I want to tell you a little bit
0:19.0	about the Girl Boss rally. Oh my God, it's in a week in New York City in Brooklyn at Knockdown studios.
0:26.0	We have a limited amount of registration spots open and there are new tiers.
0:31.0	You can come by to shop for just $30. We have dozens of amazing vendors in this
0:36.3	great area called The Collective, where you can do a lot. I think you can get tattoos, actually,
0:42.1	and like tarot readings. So it's going to be a really fun weekend
0:45.3	it's November 17th and 18th in Brooklyn and you can learn more at girlboss rally.com and if you want to join your future and our future and build the future of Girl Boss with us,
0:57.2	really the community that is the always-on version of the rally and what Girl Boss has been that was built by you. You are our community,
1:05.8	but we're just now building the place where you can congregate and not just use the hashtag
1:10.8	Girl Boss. And so if you want early access to the girl boss collective go
1:15.8	to collective dot girl boss dot com now and also if you like what you hear on today's
1:21.2	show go ahead rate review subscribe and tell a friend.
1:25.3	We're gonna get to our chat with Bozema in just a second but first I'm gonna
1:29.3	talk a little bit about Honeybook. I remember when I was building nasty how difficult it was to manage all of the paperwork
1:36.5	because I really was a solopreneur. I guess I was the CEO of my own eBay store just as anyone who's a freelance graphic designer is the
1:45.5	CEO of their graphic design business but there's so much admin that goes
1:49.8	into running a small business and And now there's Honeybook.
1:53.0	Honeybook is a purpose-built business management platform
1:55.7	for creative small businesses.
1:57.4	They help photographers, designers, event professionals,
	...

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