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One, three. From Wondry, I'm David Brown, and this is Business Wars Daily on this Thursday, February 7th.

American Eagles' latest ads don't look much like ads at all.

That's because its marketing executives made a remarkable choice,

one that would be hard for any adult to make.

They put a bunch of teenagers in charge.

In this case, they turned creative control of their ad campaign over to the kids.

The clothing company, which has increasingly built its brand around diversity and authenticity,

found 10 teenagers of many different races, ethnicities, and sexual orientations, and asked them to document their lives.

The teens, selected from social media,

shot the images using smartphones and film cameras.

American Eagle says no exotic locations were used.

...