Bootstrapped to Millions Without Loans or Investors | Ep 906

The Game with Alex Hormozi

Alex Hormozi

Entrepreneurship, Education, Business, How To

4.9 • 4.4K Ratings

🗓️ 12 June 2025

⏱️ 59 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode, Alex (@AlexHormozi) sits down with Ahnny Truong, founder of EMME Lash & Beauty, to unpack how she bootstrapped her way to millions, sharing the bold moves, early mistakes, and branding breakthroughs that helped her dominate the lash industry.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast, you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.

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Transcript

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0:00.0	You're having a tough time right now.
0:01.2	I think that if we get this right, the locations that you have will continue to grow even better.
0:04.9	This is Ani.
0:05.6	She runs a chain of eyelash salons doing $2.3 million per year.
0:09.8	But she's dealing with challenges with her business partners, and she spread way too thin.
0:13.9	And if she doesn't fix this fast, this business won't just stall.
0:16.8	It'll start falling apart.
0:18.4	Hi, I'm Ani.
0:20.0	I own Amy Lash and Beauty.
0:21.7	We are in a business of empowering women
0:23.6	with eyelash extension service
0:25.2	with a revenue of 2.3 million,
0:27.9	64,000 and 28% net margin.
0:31.5	We have seven locations,
0:33.3	been in business for over 10 years
0:34.8	and helped over 20,000 clients.
0:37.0	Amazing.
0:39.1	What's the problem that you're dealing with right now?
0:43.2	I have three problems. First is lead generations. Can we always need more clients?
0:48.3	Second is making the service better. Manager training is inconsistent because the managers are spending most of the time doing lashes. New employees aren't getting trained as quickly.
0:52.5	Third is partner problems. Some partner have
0:55.0	dropped responsibility since the initial equity agreement, and I don't take a salary for doing
	...

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