So imagine this.

You see a flyer that says, the psychology of shopping study.

We advertise the study as the psychology of shopping study.

It sounds really fun, doesn't it?

And it was not very fun to be a part of.

That's Janet Tamayama.

She's a researcher at UCLA and she ran the study.

So you see the flyer and you say, oops, sign me up.

And so you would arrive to our suite of lab rooms and one of the rooms, the door

is sort of halfway open and there are clothes that you can see hanging on racks inside.

And there's pop music blaring from there.

You get there and they tell you this study is about hormones and shopping.

And guess what?

You get to try on clothes donated by an up and coming designer.

There's just one catch.

But the first thing we need to do is make sure you'll fit into the clothes.

And so we take them to another room down the hall and we weigh them.

And we say, okay, we got to crunch some numbers.

Can you go wait in the waiting room?

You go sit in a waiting room and next to you on the couch is a really thin woman.

I mean, like really small.

And you don't know this, but she's in on the study.

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