Boost Online Course Sales Ethically Using Urgency with Jacques Hopkins

The Art of Online Business

Kwadwo [QUĀY.jo] Sampany-Kessie

Online Business, Business Scaling, Social Media, Podcasting, Marketing, Team Building, Evergreen Sales Funnels, Productivity, Youtube, Entrepreneurship, Facebook Ads, Online Marketing, Outsourcing, Business

4.8 • 828 Ratings

🗓️ 23 October 2024

⏱️ 27 minutes

🔗️ Recording | iTunes | RSS

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Summary

Jacques Hopkins shares how shifting from questionable tactics to ethical strategies boosted his revenue by 50%. We’ll cover practical ways to create urgency without crossing ethical lines—and why being upfront with your audience isn’t just ethical, it’s smart business. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍ Watch the previous episode ‘8 Years of $11k+ Months With a Piano Course, Fea...

Transcript

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0:00.0	Welcome back to the Art of Online Business podcast. And if you have ever wondered, how do you
0:06.1	apply urgency? Because you've heard it on other podcasts, how do you apply urgency to your online
0:11.3	course or coaching program in such a way that it motivates people to jump off the fence and take the
0:17.7	plunge, so to speak, go ahead and advance towards their goals, along with your
0:22.8	gifts and skills that you're going to help coach them along or teach them along, as you will.
0:27.5	But how to do it in an ethical way that feels right, that is, let's say, out of integrity,
0:34.1	right? Because too many of us have seen, like, just scams and been scammed. Well, I have a guest
0:37.8	here who is an expert at doing that. His name is Jock Hopkins. And you can see him if you're watching
0:42.9	on the YouTube channel. If you're not watching on the YouTube channel, it's about time you went down
0:47.0	to the description below and clicked on the link because you'll also be able to see my lovely wife here. Thanks for joining me, Jamie, and thanks for coming back, Jock. Yeah, thank you for having me back. I love this topic. I'm excited to get into it.
0:59.0	Cool. Awesome. Let me give you a proper intro, though. Eight years as an electrical engineer before
1:03.8	you quit to start your online piano course. And it wasn't all rainbows and sunshine, so to speak,
1:10.6	in the beginning, but you grew
1:12.0	that course pre-pandemic, which I have to say that right out of the gate. This wasn't like a pandemic
1:17.0	story. You grew this thing well before people were just stuck online, and you grew it first to,
1:23.1	you quit your job, you started off, you got 1K a month, then you were able to grow it to 10K a month
1:27.4	and keep scaling it from there. And now you teach people. You started off. You got 1K a month. Then you were able to grow it to 10k a month and keep
1:27.9	scaling it from there. And now you teach people. You're the host of the online course show podcast.
1:33.8	You support your family with passive income from your course and you teach others how to replicate
1:38.5	your success. That sounds about right to me. I want to hear more about what you have to say.
1:43.4	So today we're going to talk about the ethics of using urgency,
1:46.2	when selling a digital product, the three types of urgency you can use and which works best.
	...

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