All right, so he said this. IBM is what it is today for three special reasons. The first reason is that at the very beginning, I had a very clear picture of what the company would look like when it was finally done. I had a very clear picture of what the company would look like when it was finally done. So he's talking about the end game, right? You might say I had a model in my mind of what it would look like when the dream my vision was in place so he

had that clear picture of mine the second reason was that once I had that picture I

then asked myself how a company which looked like that would have to act I then created a picture of

how IBM would act when it was finally done so how would IBM be running when it

was finally done so he didn't just create the end picture he actually created a

picture of how he would be acting, like what it would be

look like. What would the company look like? The third reason IBM has been so successful was that

once I had a picture of how IBM would look when the dream was in place and how such a company

would have to act, I then realized that unless we begin to act that way from the very beginning,

we would never get there.

In other words, I realized that for IBM

to become a great company, it would have to act like a great company

long before it ever became one.

From the very outset, IBM was fashioned

after the template of my vision.

And each and every day, we attempted

to model the company after that template.

At the end of each day, we asked ourselves how well we did.

We discovered the disparity between where we were and where we had committed ourselves to be.

And at the start of the following day, we set out to make up for the difference.

So they literally set aggressive outcomes without limits.

They boldly faced reality.

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