Book Marketing Tips For The Long Term With John Kremer
The Creative Penn Podcast For Writers
Joanna Penn
4.8 • 745 Ratings
🗓️ 7 February 2022
⏱️ 56 minutes
🧾️ Download transcript
Summary
John Kremer's 1001 Ways to Market Your Book was the first book I ever bought on marketing way back when I started self-publishing in 2008. He has revised it several times since and is still a prolific content creator around book marketing. I'm thrilled to discuss long-term book marketing for authors in this interview. In […]
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Transcript
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| 0:00.0 | Welcome to the Creative Pen podcast. I'm Joanna Penn, thriller author and creative entrepreneur, |
| 0:09.0 | bringing you interviews, inspiration and information on writing, publishing options and marketing ideas for your book. |
| 0:17.0 | You can find the episode show notes, your free author blueprint and lots more information at |
| 0:23.0 | TheCreativepen.com. And that's Penn with a double N. And here's the show. |
| 0:30.9 | Hello creatives, I'm Joanna Penn. And this is episode number 602 of the podcast. And it is Friday the 4th of February 2022 as I record this. |
| 0:41.8 | On today's show, I'm talking to John Kramer about long-term book marketing strategies. |
| 0:47.5 | Now, John's 1001 ways to market your book was the first marketing book I ever bought. So it probably would have been |
| 0:55.8 | early 2008 before I got into any of this. And I used to listen to his audio programs, as they |
| 1:03.5 | were called back then, before podcasting really began. And I would download his MP3s and listen to him |
| 1:08.5 | talk about marketing. So it was really fun to connect and |
| 1:11.6 | talk about ideas and what's changed and what hasn't changed because I really did start my |
| 1:16.6 | author career by buying his book. And of course he's rewritten it a number of times since then. |
| 1:22.4 | But the principles still remain, which is good. This is also an episode about attitude and the importance of time in the |
| 1:29.6 | market. As John says, our goal is to stay out there long enough that the people that need you or |
| 1:35.4 | want you or hope to find you actually do find you. It's funny, we get bored with our own stuff |
| 1:42.7 | much earlier than other people do as in most people |
| 1:45.2 | have only just started finding us maybe this is even the first time you ever listen to this episode |
| 1:49.8 | and it is oh this podcast and it's episode 6002 so it's interesting to reflect that as authors we're |
| 1:57.2 | often in a hurry to sell that first book and make an impact and grow our email list |
| 2:02.1 | and make that money. And a lot of this, I think, is to do with the publishing industry's |
| 2:06.6 | obsession with debuts. But that's not really the reality of a long-term author career. And most |
| 2:12.9 | of us, most of the best-selling and best-loved authors, those who are, you know, people name brands, I guess, |
... |
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