Book Marketing Tips For Fiction And Non-Fiction Authors With Joanna Penn
The Creative Penn Podcast For Writers
Joanna Penn
4.8 • 745 Ratings
🗓️ 11 August 2025
⏱️ 69 minutes
🧾️ Download transcript
Summary
What marketing principles remain true regardless of the tools you use? What are the different ways you can market your book, whatever your genre? In this episode, I share two chapters from my audiobook, Successful Self-Publishing, Fourth Edition.
In the intro, Pricing strategies on The Biz Book Broadcast; What to do Three Years Before your book launch [Dan Blank]; ChatGPT GPT5; Gemini Storybook, ElevenLabs Music.
Plus, AI-Assisted Artisan Author webinars in September; Gothic Cathedrals; British Pilgrimage [Books and Travel]; The Buried and the Drowned – J.F. Penn.
Today's show is sponsored by ProWritingAid, writing and editing software that goes way beyond just grammar and typo checking. With its detailed reports on how to improve your writing and integration with writing software, ProWritingAid will help you improve your book before you send it to an editor, agent or publisher. Check it out for free or get 15% off the premium edition at www.ProWritingAid.com/joanna
This show is also supported by my Patrons. Join my Community at Patreon.com/thecreativepenn
J.F. Penn is an award-winning, New York Times and USA Today bestselling author of thrillers, crime, horror, dark fantasy, short stories and travel memoir, as well as writing non-fiction for authors as Joanna Penn. She's also an award-winning podcaster and creative entrepreneur.
* Marketing principles
* 15 ways to market your book
These chapters are excerpted from Successful Self-Publishing, Fourth Edition by Joanna Penn, available in ebook, audiobook, and print formats.
Marketing Principles
If you ask most authors about book marketing, they’re likely to grimace, shake their head, and sigh…
We became authors because we love to write, but if you want your books to sell — regardless of how you choose to publish — at some point you’ll nee...
Transcript
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| 0:00.0 | Welcome to the Creative Pen podcast. |
| 0:03.7 | I'm Joanna Penn, thriller author and creative entrepreneur, bringing you interviews, inspiration and information on writing craft and creative business. |
| 0:14.7 | You can find the episode show notes, your free author blueprint and lots more at thecreativepen.com. And that's Penn |
| 0:23.2 | with a double N. And here's the show. Hello creatives. I'm Joanna Penn. And this is episode |
| 0:29.6 | number 823 of the podcast, and it is Saturday the 9th of August, 2025 as I record this. In today's show, I'm sharing two audiobook chapters on |
| 0:40.7 | book marketing from successful self-publishing, my fourth edition. The first is on marketing |
| 0:46.2 | principles, the things that stay the same regardless of the tools you use, questions to consider |
| 0:51.8 | that will shape your marketing approach and finding what works for you |
| 0:55.6 | and your book rather than trying to do things that make you miserable. The second chapter is on |
| 1:01.5 | 15 different ways to market your books and why marketing is a long-term ecosystem, not just one |
| 1:08.1 | thing, one time. So I hope you find it useful and you can get the audiobook and |
| 1:13.1 | the ebook for free for a limited time at the moment. It's also in print. So if you'd like more, |
| 1:18.8 | you can find the links at the creativepen.com forward slash sSP4 or anywhere on the usual platforms. |
| 1:26.4 | So that is coming up in the interview section. |
| 1:32.3 | In writing, publishing and book marketing things, well, I'm on the biz book broadcast this week |
| 1:39.3 | talking about pricing strategies for your book with Liz Scully. And it's really interesting because I've |
| 1:45.3 | been on Liz's show a couple of times and she asked me to come back on to talk about this topic. |
| 1:49.5 | And I was like, I don't think there's enough to talk about. We can't do a whole episode on |
| 1:53.8 | pricing strategies. But once we got into it, there are a lot of dimensions from e-books and |
| 1:59.5 | audiobooks sales versus subscriptions, |
| 2:02.9 | pricing print-on-demand paperbacks and large print to special editions, and then when to |
| 2:08.1 | discount, when to use full price, how to do bundles and lots more. So if you're interested in pricing |
... |
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