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I'm Rufus Griskym and this is the next big idea.

Today we bring you number 19 in our countdown of the top 22 books of last year chosen by our listeners.

What do Leonardo da Vinci, Ben Franklin, Albert Einstein, and Steve Jobs have in common?

What happens when you add Jennifer Daugna, the no-butt prize-winning biochemist to the mix?

No one can answer these questions better than Walter Isaacson, who's written biographies of all

of these individuals, including last year's best-seller The Codebreaker, Jennifer Daugna,

Gene Editing, and the Future of the Human Race. In the book by He Made for the Next Big Idea Club,

Walter reflects on the brilliant people he's written about and shares the five lessons they've

taught him about how to be creative, how to be imaginative, and as Steve Jobs put it, how to think

different. Hi, I'm Walter Isaacson, author of The Codebreaker, the tale of Jennifer Daugna,

Gene Editing, and the Future of the Human Race. Jennifer Daugna, she's the one who just won the

Nobel Prize in Chemistry. She helped figure out CRISPR, the Gene Editing Technology,

has now been leading the fight against the coronavirus, and she's an all-around really cool person.

I've written biographies of Einstein, Benjamin Franklin, Steve Jobs, Leonardo da Vinci,

and now Jennifer Daugna, and you'll realize that they're really smart people, but that's not

the thing about them. Smart people, as you know, like they're a dime a dozen, and they don't usually

amount to much. What really matters is being imaginative, being creative, as Steve Jobs would say,

to be able to think different. And so, for my new book The Codebreaker, here are five insights

from the book and my previous book on how to think different, how to be creative, how to be imaginative.

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