Hey everybody. Welcome to another bonus episode of imaginary worlds.

In the last episode I talked with documentary filmmaker Isaac Elliot Fisher about he-man and teenage mutant

Ninja Turtles.

Isaac had so many great anecdotes about the history of those franchises that I couldn't fit into the previous episode.

So I'm going to play those outtakes for you.

I started the interview by asking him to explain where the word toyetic comes from.

Toyetic is now known as a term for toys that are so wrapped up in marketing.

You don't know if the show is a commercial for the toys or vice versa.

But Isaac says that wasn't the original meaning.

It is a funny term and if and I love the term and I think that if this story is true it would make it so much better because

there's a story that the term Toyotaetic is coined by the famous Bernie Loomis who was the

kind of the head guy at Ken or Toys and you know famous for literally inventing the modern or what would become the modern kind of action figure toy realm. And apparently the story goes that Bernie

coined the term while trying to explain to Stephen Spielberg why close

encounters of the third kind would not make a good toy line. You know, sorry Stephen, that's not very

toyetic. Can you imagine a Richard Dreyfus action figure having a breakdown with a pile of mashed

potatoes accessory? It would be just, yeah, you know, this is not a good idea.

But it really took off though, there was like this, you know,

famously the Reagan administration was really into

deregulation that was this whole thing where children's television the US had to have

some educational content you couldn't you couldn't just create a cartoon show to sell

toys and they were like why not?

Well, the 70s really belonged to the groups of people that were against marketing to children,

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