BONUS The Carbon Almanac with Seth Godin and David Meerman Scott

The Marketing Book Podcast

Douglas Burdett

Marketing, Business, Entrepreneurship

4.9 • 868 Ratings

🗓️ 21 June 2022

⏱️ 40 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

The Carbon Almanac: It's Not Too Late with Seth Godin and David Meerman Scott

About the Book:

When it comes to the climate, we don’t need more marketing or anxiety. We need established facts and a plan for collective action.

The climate is the fundamental issue of our time, and now we face a critical decision. Whether to be optimistic or fatalistic, whether to profess skepticism or to take action.

Yet it seems we can barely agree on what is really going on, let alone what needs to be done. We urgently need facts, not opinions. Insights, not statistics. And a shift from thinking about climate change as a “me” problem to a “we” problem.

The Carbon Almanac is a once-in-a-lifetime collaboration between hundreds of writers, researchers, thinkers, and illustrators that focuses on what we know, what has come before, and what might happen next.

Drawing on over 1,000 data points, the book uses cartoons, quotes, illustrations, tables, histories, and articles to lay out carbon’s impact on our food system, ocean acidity, agriculture, energy, biodiversity, extreme weather events, the economy, human health, and best and worst-case scenarios.

Visually engaging and built to share, The Carbon Almanac is the definitive source of facts and the basis for a global movement to fight climate change.

This isn’t what the oil companies, marketers, activists, or politicians want you to believe. This is what’s really happening, right now.

Our planet is in trouble, and no one concerned group, corporation, country, or hemisphere can address this on its own.

Self-interest only increases the problem. We are in this together. And it’s not too late for concerted, collective action for change.

About the Guests:

From The Carbon Almanac website…

Seth Godin is the Founding Editor of The Carbon Almanac and is the author of twenty bestsellers, a daily blogger, and the founder of one of the first Internet companies. He paddles his canoe on the Hudson River every day.

David Meerman Scott is the author of 12 books including The New Rules of Marketing & PR and the WSJ bestseller Fanocracy, marketing & business growth strategist, entrepreneur, and advisor to emerging companies.

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/carbon-almanac-seth-godin-david-meerman-scott

Transcript

Click on a timestamp to play from that location

0:00.0	Hello and welcome to this special bonus episode of the marketing book podcast. I'm your host as always Douglas Burnett and today I'm joined by two past and extremely popular guests on the show Seth Godin and David Mermin Scott. We're going to talk about the Carbon Almanac, published by Portfolio Penguin.
0:15.9	Seth Godin is the founding editor of the Carbon Almanac, and if you go to the Almanac's website
0:20.9	at the Carbon Almanac.org, his bio reads, Seth is the author of 20 bestsellers, a daily blogger
0:28.9	and founder of one of the first internet companies. He paddles his canoe on the Hudson River every day. And
0:35.9	David Mehrman Scott is listed as author of 12 books including The New Rules of Marketing
0:39.8	and PR and the Wall Street Journal Best Seller Fanocracy, marketing and business growth
0:44.4	strategist entrepreneur advisor to emerging companies.
0:48.2	Gentlemen, welcome back to the marketing book podcast and thank you for the opportunity
0:52.3	to talk to you about this undertaking.
0:55.0	Thanks so much, Douglas.
0:58.0	And to be clear, we're here to represent 300 other co-authors.
1:02.0	It's not just the two of us.
1:03.0	Absolutely, absolutely, Herculean effort. So, dear listener, I know what you're thinking.
1:09.2	What's the carbon almanac? Well, I'm glad you asked and I'm going to read from the back of the book.
1:14.8	The Carbon Almanac is a once-in-a-lifetime collaboration of hundreds of
1:19.8	volunteer writers, researchers, designers, leaders, and illustrators from around the world.
1:24.8	It focuses on what we know, what has come before,
1:27.9	and what might happen next.
1:29.8	With more than 1,000 data points,
1:32.1	this extraordinary book uses cartoons, quotes, illustrations,
1:35.4	tables, histories, and articles to lay out carbon's impact on our food system,
1:40.2	ocean acidity, agriculture, Energy, Biodiversity, Extreme Weather Events,
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Douglas Burdett, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Douglas Burdett and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.