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Rush Limbaugh - Timeless Wisdom

BONUS: Rush Limbaugh: The Man Behind the Golden EIB Microphone - "Behind Great Broadcasters"

Rush Limbaugh - Timeless Wisdom

The Rush Limbaugh Show

News

45.3K Ratings

🗓️ 26 May 2021

⏱️ 49 minutes

🧾️ Download transcript

Summary

For more than 20 years, broadcast executive and Radio Hall of Fame President Kraig Kitchin worked side by side with Rush Limbaugh as a business partner, friend, and confidant in developing the most successful radio talk show in history. James Golden, a.k.a. Bo Snerdley, sits down with Kraig to discuss how the Rush Limbaugh Show came to be what it is today. From the early days in New York City to the addition of several hundred affiliates across the country (plus a few pirate stations in the Caribbean, as Rush might say), Kraig gives you a unique perspective of Rush’s business acumen, in addition to sharing intimate details of how he learned of his advanced lung cancer diagnosis and how the decisions were made to carry on with the program during his treatment. This episode also contains an appearance from radio and Fox News personality Sean Hannity, who narrates a special feature dedicated to Rush’s early Top 40 radio days in Pittsburgh, Pennsylvania.


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Transcript

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0:00.0

Thank all of you for listening to this podcast.

0:04.6

As you know, this podcast is devoted to Rush Limbaugh, my hero, my friend, my boss, the

0:14.8

greatest broadcaster in my opinion, whoever lived.

0:19.3

And behind every great broadcaster though there's an organization, there are people that

0:23.9

make what happens happen.

0:27.5

You don't just go into a room one day and decide, okay, I'm going to be a broadcaster,

0:31.7

somebody's there, turns on the mic, well, okay, and here you are.

0:34.4

Now this happens as a result of a lot of hard work, not just on the part of what in the

0:38.8

industry is referred to as talent.

0:41.1

That would be what Rush Limbaugh would be the talent.

0:44.8

But behind every person that's the talent, there have to be so many other jobs and people

0:49.4

don't really realize a lot of people don't that are not in this industry what it takes to

0:53.6

have a very successful radio career.

0:55.4

Well, you need people that have radio stations number one and then want to put you on those

1:01.4

radio stations.

1:03.4

But you are not going to those radio stations yourself.

1:06.8

There are people that do that for you.

1:08.9

There are people who sell your program for you so that you have advertisers.

1:13.0

There are people who market your program for you so that the country knows who you are

1:17.1

the way that you want to be framed.

1:18.9

There are people that do so many jobs and we have what in our industry is called traffic.

1:25.8

Most people wouldn't know what that is.

...

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