Okay, we got a weird one for you today, and I want to come out front with a caveat.

If you listen to today's podcast episode, you will be hearing me talk about our product,

the Dynamite Circle, for probably about 30 minutes.

I don't know how far they edited it down, but hopefully it's around 30 minutes.

Now, the reason I want to do this is for new listeners, people who've just discovered the show, say, in 2025, I want to make sure that as they go back through the catalog, they understand what we do behind the scenes of the show.

So for a lot of new listeners, and for those of you've been here for years, you know when I say, oh, in the D.C.

We're doing this or whatever.

But for new listeners, I've met people and they said, for three years, I thought you were

talking about Washington, D.C.

Okay?

So the D.C. is Dynamite Circle.

And we are going to answer some of the most frequently asked questions about that community in today's

show. Now, why am I doing this? It's a little bit of the case of the cobbler's shoes, because I've

been working with a lot of these years about this concept of how do you take a business that

doesn't have a ton of content around it and start to market it via

social? And so it's relatively easy to get the posting part down, posting on LinkedIn or on

Facebook. But the reality is a lot of our leads are still coming from referrals and word of mouth.

And why is that? Because referrals and word of mouth allow a prospect to spend time with your brand and

to get to know you and to understand you because your customers are talking about

you and the prospect is at a dinner party and that conversation happened for five or

10 minutes.

And the basic idea here, and we've called this on the podcast, the influence equation,

...