All right, it's Ted from LegendaryLife Podcast.com coming at you with a special episode from Phoenix.

We're staying in the Sheridan in downtown Phoenix for Jeff Walker's event and let me just see if I can give you a view of downtown Phoenix.

It's beautiful. You can see the buildings and mountain in the background.

It's I tell you what Phoenix is is just an amazing city.

We've been here for a few days.

Giselle and I and I got to tell you, it's one of my favorite places

I've ever been to.

And I did a little video at the Grand Canyon, I hope you enjoyed that, and now I just want to share some lessons I'm learning from this event that we're both attending. It's Jeff Walker's

It's called Product Launch Formula Live and it's a business event and it's specifically

geared towards people who want to reach more people online so I just want to

share some of the amazing lessons that I've been learning.

Let me see if I can keep downtown Phoenix in the background for you.

So yeah, look at that, that's beautiful, right?

So one of the first lessons that he hammered home is get in touch with your why.

And I know we hear that a lot and some people call it a cliche but Simon Sonic

wrote an entire book on our whole concept called

Start With Why.

And the idea there is that your why, if it's deep enough and strong enough, will keep you going.

So what is your why in your life what you're doing?

And if you don't have a strong why with the things that you're doing, then perhaps you should

investigate whether there is a stronger why in your life or whether you should be doing what you're doing.

And during that part of the talk the first day, it got me deeper into what I'm doing because I call myself a hit of health and fitness guy

...