Bonus! Dissecting Timeline's Very Un-Biotech-Like Rebrand, Why “Longevity Science” is Here to Stay and What Exactly Is Mitochondrial Health?

Breaking Beauty Podcast

Dear Media, Jill Dunn and Carlene Higgins

Jilldunn, Arts, Beautyeditors, Style541811, Beautyexpert, Beauty, Carlenehiggins, Fashion, Society & Culture, Magazineeditors, Fashion & Beauty

4.7 • 954 Ratings

🗓️ 3 October 2025

⏱️ 37 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

This uninterrupted episode is brought to you in partnership with our friends at Timeline. Meet Timeline Chief Brand Officer Jaimee Holmes, whose resume reads like a wish list of dream gigs, with prior roles at Benefit, Ole Henriksen, Too Faced, Marc Jacobs Beauty and Goop.

Today, Jaimee tells us everything there is to know about the Swiss biotech company she’s proud to lead into the next era in longevity science. Plus, we spill the tea on beauty rebrand hits and misses, including how to know when it’s time for a refresh from the Master of the Rebrand herself.

You’ll learn about:

Now backed by L'Oréal's Bold Ventures, why Timeline is poised to become the next big thing in longevity skincare
Everything to know about the Swiss biotech company’s breakthrough ingredient, Mitopure – powered by Urolithin A and 56 patents – and how it aims to target cellular aging from the inside and out
Insider insights on biotech beauty pricing, marketing truths and where the future of the industry is headed
Plus, industry hot takes! The CBO offers her opinion on which brands are tops in her books and what it takes for a brand to master its own longevity
Pssst! Look out for Timeline’s first ever, immersive pop-up “Longevity Lab” in SoHo this month

Get social with us and let us know what you think of the episode! Find us on Instagram, Tiktok,X, Threads. Join our private Facebook group. Or give us a call and leave us a voicemail at 1-844-227-0302. Sign up for our Substack here

For any products or links mentioned in this episode, check out our website: https://breakingbeautypodcast.com/episode-recaps/

Related episodes like this:

PROMO CODES: When you support our sponsors, you support the creation of Breaking Beauty Podcast!

Timeline:

If you’re curious about Timeline, we have a very special promo code just for our audience. Visit timeline.com/breaking and use the code BREAKING at checkout to get 20% off your entire order.

Shop everything mentioned in this episode here:

TIMELINE | Mitopure Softgels

TIMELINE | Mito-Biotic Eye Cream

TIMELINE | Mito-Biotic Dewy Cream

TIMELINE | Mito-Biotic Barrier Cream

TIMELINE | Mito-Biotic Gentle Cleanser

TIMELINE | Mito-Biotic Firming Serum

TIMELINE | Mito-Biotic Resurfacing Exfoliator

*Disclaimer: Unless otherwise stated, all products reviewed are gratis media samples submitted for editorial consideration.*

Hosts: Carlene Higgins and Jill Dunn

Theme song, used with permission: Cherry Bomb by Saya 

Produced by Dear Media Studio

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

Click on a timestamp to play from that location

0:00.0	The following podcast is a Dear Media production.
0:08.2	Welcome to Breaking Beauty, the podcast, all about the breakthrough people, products, and moments in beauty.
0:14.1	We're your host, Jill Dunn and Carleen Higgins.
0:24.1	Welcome back to Breaking Beauty podcast, everyone. I'm your co-host, Carleen Higgins, and I'm here alongside my pod wife for life, Jill Dunn.
0:29.5	Hey, Carleen, yeah, you're never getting rid of me, so.
0:31.9	I'm not complaining.
0:33.5	And, of course, we're two beauty editors turned beauty podcasters sharing the breakthrough people
0:38.2	products and moments in beauty. And you know, Carleen, way back in January of this year,
0:43.1	we did a whole episode that was like a crystal ball episode where we were talking and sharing
0:48.3	our thoughts about what would be driving beauty trends and skincare trends and wellness trends for this year.
0:54.7	And I'm happy to say that we correctly predicted that the word longevity would be one of the
0:59.9	biggest buzzwords of the year.
1:02.2	And it is everywhere.
1:04.5	Yes.
1:04.8	I actually just got an email in my inbox from a retailer this morning.
1:10.3	They had edited a longevity box. Yes. And I was like,
1:15.6	see, longevity. It's, you know, everything to do with biohacking and improving our health span is top
1:21.7	of mind these days. And we're absolutely seeing it on top shelves too, which is why we are revisiting the topic today in an
1:28.7	uninterrupted conversation with Timeline Skin Care Chief Brand Officer Jamie Holmes in partnership
1:36.2	with Timeline Skin Care. And Timeline is definitely one to watch in January of 2024,
1:41.7	L'Oreal's biotech investment arm Bold Ventures invested $66 million in
1:47.1	timeline. So as we said before, when giants like L'Oreal are putting tens of millions of
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Dear Media, Jill Dunn and Carlene Higgins, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Dear Media, Jill Dunn and Carlene Higgins and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.