On this podcast clip, I had Houston Crossda, who's the founder of Houston's Hot Chicken.

And we talked about why that franchise is going to make so much more than all the other

fast food franchises like McDonald's and Burger King and all these ones that have been around

way longer. And one of the big keys to this is that they're selling high ticket items.

And I think this is a trend that is going to change the fast casual industry as time goes on.

So definitely check out this clip.

Shake Shacks, you said Keynes is another one that kills it. Keynes is phenomenal because they don't

have any other items besides chicken fingers. Right now what does it Keynes make?

Keynes, they gross, I don't know what they net because they're not publicly traded.

There a lot of their gross data is available because of landlords, right?

Getting the AVs and sharing that information, you know, because they lease all their buildings.

Right. Keynes is a, it's very interesting. There's a podcast with Guy, for his name Guy,

something, he, how I built this. Yeah, yeah. Yeah, he interviews the founder of Raising Keynes.

And he talks about the pandemic and all the stuff that they were doing. And Keynes actually just

goes, that gets a massive amount of debt. He says, we'll pay whatever amount of rent you want.

Build out this store for us, right? The way we want it, pat only, build the suit building.

And they're paying, you know, $25,000, $30,000 a month in rent, which is really high because they,

they do about five to six million dollars in sales in really good locations. And their average

stores do four million. Right. At a seven dollar average ticket, that is so many people. Yeah.

That is so many people. That's like three times the amount of people that I would do, right?

It actually is three times the amount of people. So they're making great money. But like, you know,

we talked about this, Edwin and I, I said, why would we want to compete in that space? Right? I mean,

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