Welcome to the 10-minute entrepreneur podcast intended to equip and encourage business owners

and aspiring entrepreneurs taught by active business owner, best-selling author and teacher

Sean Castrina.

All right, I think everybody has seen Tiger King on Netflix, I got introduced to it and

other than the fact, the one thing I got out of Tiger King is that they clearly don't

have a lot of dental plans in Oklahoma.

The worst teeth I've ever seen on people in my entire life, but Tiger King and Joe

Exotic, and I've been talking a lot about branding and Joe Exotic, master branding,

okay?

And I'm going to take you through everything I saw in the show, it's like a train wreck,

you can't turn it off.

But he absolutely has master branding, I mean literally one bullet point after another

and you can apply it to business.

So hey, you know, other than, again, bad, bad teeth, let me give you the seven branding

lessons that you can learn from Joe Exotic and Tiger King, companies where the leader

becomes a brand, Bill Gates, Mark Cuban, which is named out of Dallas, Cali day, Jerry Jones,

you have a compelling charismatic leader.

And if you want to be a personal brand, you need to be compelling, there's got to be

a reason why people want to follow you, there's got to be something different about you,

doesn't mean you got to be obnoxious, you know, Warren Buffett's not obnoxious, Bill Gates

is not obnoxious, and then you got like a Donald Trump who's obviously on the other side

of that scale, but you can, you know, then you have a Mike Tyson, a Muhammad Ali, these

...