Bonus 048: Why I Changed My Mind About Low-Ticket Pricing
The Courtney Sanders Podcast
Courtney Sanders
4.8 • 645 Ratings
🗓️ 15 July 2021
⏱️ 13 minutes
🧾️ Download transcript
Summary
Mentioned in this episode:
Related Episodes:
- iTunes: https://podcasts.apple.com/us/podcast/charge-what-youre-worth-what-it-really-means-and-how-to-do-it/id1264659520?i=1000445683580
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Transcript
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| 0:00.0 | People only do big changes when it costs them in a big way. |
| 0:04.2 | I found that I only made serious changes in my business, |
| 0:07.6 | even things that I knew to do. |
| 0:09.6 | I did not make them until I invested at a higher level |
| 0:13.3 | because once my money was like involved, |
| 0:16.0 | it was like, oh snap, well, you know, I already spent the money. |
| 0:18.3 | I basically have no choice but to change. |
| 0:44.7 | Welcome, welcome. Today I just want to chat about why I personally change my mind on low-ticket pricing when it comes to how you price yourself. So for those of you who are new to me, I'm an online |
| 0:50.3 | business coach, I help women package their expertise into high income coaching |
| 0:56.3 | businesses online that don't burn them out. So I'm very much about systems and strategies |
| 1:01.7 | and, you know, earning more while working less. The reason why I changed my mind has |
| 1:06.7 | everything to do with coaching. And so that's the thing. If you don't constantly have someone in your |
| 1:12.1 | corner who is where you want to be and is succeeding in the way you want to succeed, you might |
| 1:17.6 | come to conclusions that aren't actually correct or do things the difficult way. I did not have a |
| 1:23.3 | group coaching program coach, right? I wasn't working with anybody to teach me how to structure that. I wasn't working with a high ticket sales coach. Fast forward. I started working with a coach and just really getting clear on what I wanted to do, what I wanted my business model to look like, and more importantly, how I wanted to feel in my business, the different things that I wanted to do. And so very reluctantly, because my coach was like, dude, you need to do this. Like, what are you doing? And I was like, no, very reluctantly said that I would, you know, soft launch a high ticket group coaching program just to see what was out there. I was very nervous because, you know, I didn't want the experience that I had previously the first time I did it, again, thinking that I was going to |
| 2:00.8 | attract high-maintenance clients. But once I had someone in my corner who knew what they were |
| 2:05.5 | doing and could guide me on specifically how to put it together properly, the experience has been |
| 2:11.5 | amazing. So really, it's kind of like part two because I launched this high-ticket program |
| 2:16.4 | right before I had my daughter |
| 2:18.4 | and my daughter's only four months. I had her in January and it's just been amazing. It's been the |
| 2:24.0 | best clients. They do the work. They don't stress me out. It hasn't been a headache at all. It's been |
| 2:28.3 | super seamless. And I find that I'm able to really give them more and really invest in them more |
... |
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