People only do big changes when it costs them in a big way.

I found that I only made serious changes in my business,

even things that I knew to do.

I did not make them until I invested at a higher level

because once my money was like involved,

it was like, oh snap, well, you know, I already spent the money.

I basically have no choice but to change.

Welcome, welcome. Today I just want to chat about why I personally change my mind on low-ticket pricing when it comes to how you price yourself. So for those of you who are new to me, I'm an online

business coach, I help women package their expertise into high income coaching

businesses online that don't burn them out. So I'm very much about systems and strategies

and, you know, earning more while working less. The reason why I changed my mind has

everything to do with coaching. And so that's the thing. If you don't constantly have someone in your

corner who is where you want to be and is succeeding in the way you want to succeed, you might

come to conclusions that aren't actually correct or do things the difficult way. I did not have a

group coaching program coach, right? I wasn't working with anybody to teach me how to

structure that. I wasn't working with a high ticket sales coach. Fast forward. I started working

with a coach and just really getting clear on what I wanted to do, what I wanted my business

model to look like, and more importantly, how I wanted to feel in my business, the different

things that I wanted to do. And so very reluctantly, because my coach was

like, dude, you need to do this. Like, what are you doing? And I was like, no, very reluctantly

said that I would, you know, soft launch a high ticket group coaching program just to see what was out

there. I was very nervous because, you know, I didn't want the experience that I had previously the

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