Body Language Secrets the FBI Uses & The Lost Art of Corporate Slogans and Why They Matter

Something You Should Know

Mike Carruthers | OmniCastMedia

Science, Self-improvement, Social Sciences, Health & Fitness, Education

4.5 • 4.3K Ratings

🗓️ 22 October 2018

⏱️ 44 minutes

🔗️ Recording | iTunes | RSS

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Summary

If you don’t play a musical instrument – maybe you should. This is especially true if you are outgoing and an extrovert. It seems that your personality can predict with great accuracy, how much musical skill and talent you have. We begin this episode by exploring that. http://www.eurekalert.org/pub_releases/2015-10/uoc-hyg101315.php While you are probably aware of how some body language clues work, you are about to get a much better and deeper understanding of it and how you can use it to improve your communication skills. Joe Navarro was a special agent for the FBI for 25 years and he is author of the book What Every Body is Saying https://amzn.to/2CWKSiR Listen and be amazed at how nonverbal communication really works. There was a golden age of corporate slogans. It was the 60s and 70s. That’s when you flew “the friendly skies” of United or “you deserved a break today” at McDonalds or when you used Fed Ex because it “absolutely, positively had to be there overnight.” Those and many other corporate taglines were an important part of their brand. Now do you know the United Airlines, McDonalds or FedEx taglines are today? Marketing executive Steve Cone joins me to make the case that taglines – or slogans – are important and he explains why. Steve is author of the book Powerlines: Words that Sell Brands, Grip Fans and Sometimes Change History https://amzn.to/2Cs38zJ Next time you are in your kitchen, stand there are look around to see just how much food you see. Is it in the fridge and cabinets or is there a lot of food out on the counter? I’m going to explain why it matters especially if you are concerned about your body weight. http://foodpsychology.cornell.edu/OP/Kitchen_Counters This Week’s Sponsors Robinhood. Go to something.robinhood.com to get your free account and receive a share of stock! Home Chef. Go to www.HomeChef.com/something to get $30 off your first order. Madison Reed. For 10% off plus free shipping on your first order go to www.Madison-Reed.com/something Hotel Tonight. Download the app Hotel Tonight to your phone and get $25 off your first eligible booking. The Lodge at Woodloch. $50 resort credit off any 2-night stay at The Lodge at Woodloch when mentioning promo code SOMETHING by calling 800-966-3562, Option 2, then Option 1 for reservations. Jet.com. For a great online shopping experience go to www.Jet.com Stroke of Genius podcast. Listen at Apple podcast or at IPOEF.ORG Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	Today on Something You Should Know, your personality can actually predict how much musical ability
0:07.7	you have.
0:08.7	Then, a former FBI agent explains the real science of body language and you will be surprised.
0:15.7	The feet are actually the most accurate.
0:18.4	The face is the least accurate.
0:20.2	For instance, young children, when they're asked to kiss a relative and they don't like
0:24.1	that relative, their feet won't go anywhere near that relative.
0:27.6	They'll bend us away.
0:28.8	It initiates the kiss.
0:30.5	Also, the fascinating connection between how much food you see in your kitchen and how much
0:36.0	you weigh, plus the lost art of creating great corporate taglines and why they're so important.
0:42.8	A diamondous forever was written by a 28-year-old female copywriter in 1948.
0:47.4	That line will never change.
0:48.4	BMW flashed upon the ultimate driving machine and guess what?
0:52.1	The only tagline in the automotive world that anyone recalls today.
0:57.1	All this today on Something You Should Know.
1:02.0	I just learned, discover credit cards do something pretty awesome.
1:06.8	At the end of your first year, they automatically double all the cash back you've earned.
1:12.3	That's right, everything you've earned doubled.
1:15.2	All the cash back from eating at your favorite soup-dumpling restaurant?
1:19.2	Doubled.
1:20.2	All the cash back from that trip you sort of learned how to snowboard?
	...

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