BMC - Episode 5 "Brotherly Love"

Marketing Fruit

Julian Kelly

Business, Entrepreneurship

5 • 935 Ratings

🗓️ 24 October 2024

⏱️ 6 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Beneath the golden arches of McDonald's, the humble burger has become an icon. From the Big Mac to the McChicken, the fast-food giant has dominated the industry for decades with their signature sandwiches, always staying true to their roots of affordability, convenience, and consistency.

But it's not just the food that has made McDonald's a worldwide phenomenon. The company's branding and marketing strategies have been nothing short of genius, from their iconic logo to their memorable ad campaigns. McDonald's knows how to get people in the door and keep them coming back for more.

As you start your own food business, you know that it's not just about the quality of your cuisine, but also about the experience you provide for your customers. That's where the Marketing Fruit team comes in. We can help you create a brand that stands out in a crowded market, and develop a marketing plan that brings customers to your door. So why not schedule a consultation with us at Marketingfruit.net and let us help you take your business to the next level?

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Transcript

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0:00.0	Hey, how's it going? I'm your host, Julian Kelly. We are now tuning into Marketing Fruit.
0:07.0	Another day in paradise.
0:21.6	Now in today's episode of Business Masterclass, I'd like to talk about a company that is probably everywhere in the world.
0:29.6	You know, there's one of these. If you're anywhere overseas and you're not fond of what the food may be you know you should probably be
0:39.2	able to go to one of these corners in a very national city and they're gonna you're
0:43.4	gonna walk in and they're gonna say hi welcome McDonald's and you can go hi can I
0:48.9	get a cheeseburger and yes I am talking about McDonald's so So, McDonald's, you know, is one of those companies that I find it interesting, that
1:00.0	McDonald's is a company that is very well known and fashionally known for their very inexpensive
1:06.0	hamburger and their quality line, their line efficiency and how the hamburgers made.
1:12.6	Now, it's crazy that McDonald's was founded by the McDonald's brothers,
1:17.6	but it's owned by somebody who was not the McDonald's brothers.
1:21.6	For those who've seen the movie of how that happened, it was a very unfortunate situation.
1:26.6	But McDonald's today makes so much money
1:30.4	there in so many different places. There's so much expansion. You know, it's another one of those
1:36.2	powerhouses. Just like Nike, man, they're just everywhere. But McDonald's, it tells a, it tells a strong tale of how somebody else can take your idea and really exploit it and go into high places.
1:54.2	So in respect to business, you always have to make sure that you're doing your due diligence as you're, you know, moving yourself in the business world.
2:04.6	When it comes to, when it comes to how McDonald's happened, story goes, at least movie goes, because of course I wasn't there,
2:12.6	that two brothers would make some great quality hamburgers.
2:15.6	There was a gentleman who came by and tried to make the company better.
2:19.3	The brothers weren't really budging on what the company guy wanted to do and the company guy said,
2:23.3	you know what, I'm gonna buy your land and you now work for me, you kind of pay a lease for me,
2:27.3	and now he ended up buying the name and trademarking the name and so on and so forth down the line and it was just it was just interesting you know
	...

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