Hey, how's it going? I'm your host, Julian Kelly. We are now tuning into marketing fruit.

So, I'm seeing right now that there's another challenge that's that a lot of marketers

are seeing.

You know, it's, again, when it comes to marketing, there are so many different avenues

that you can take.

The problems are very similar, but, you know, some of the smallest details that you miss can end up making

a catastrophic failure for your business, especially when you're doing big business and you're

spending a lot of money when it comes to advertising. So what I'm seeing right now is understanding

marketing results as being one of the big problems that's out there. Many business to consumer

marketers are failing

when it comes to processing and understanding

all the vital data being tossed their way

from the growing number of information sources.

So, you know, of course, data is probably

the most amazing thing that we have today.

You know, we've always had data,

but the number of sources that we can get data from

is just astronomical.

So when you're looking at data source and you're trying to figure out how to best use that

data for marketing for yourself or for your company or for somebody else's company,

you definitely want to make sure you're looking at the right data.

So, you know, when you're doing these exercises, you always want to make sure you start

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