Welcome back to the Luxem group chat.

If you're new here, we're the Gen Z's from Shear Lux,

keeping you up to date with the latest in pop culture, trends,

fashion, beauty and more.

Just a quick disclaimer before we get into the episode,

we cover everything from friendship drama

to sexual health and mental health.

But in case it wasn't obvious, we are not professionals,

although we do sometimes chat to some.

So if there's anything you're really struggling with, please do seek the help of a professional. And wherever you get your podcast, make sure you hit subscribe. It really

helps us out. Enjoy!

Welcome back to the Luxgen Group chat. Everyone knows the name Matilda Jeff. And if you don't,

you definitely know Her Blow Out. The creative force behind fashion beauty brand Jeff Avenue,

Matilda's journey from small town in Sweden

to becoming a global influence with every 3 million followers is incredible.

She's a very successful entrepreneur

and has built a brand that embodies time as Gandhi style

and constantly champions body positivity

while connecting with Gen Z in a way that most brands could only dream of.

Today, Matilda is here to share her story. From her early days hustling for financial freedom,

worked at a fish store, like as a fishmonger, like sold fish, sliced it, super cold.

So on brand.

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