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Bloomberg Audio Studios

Podcasts, Radio News.

Bloomberg Tech is live from coast to coast

with Caroline Hyde in New York

and Ed Lovello in San Francisco.

This is Bloomberg Tech. I'm Caroline Hyde in New York.

And I'm Ed Lovlo, live in Cupertino from Apple.

It's the company's biggest product launch event of the year.

And we're waiting for the next generation of iPhone, smartwatches and much more carrot.

And let's just talk about what Apple is already pricing in from a market valuation perspective, Ed.

I'm looking at Apple off by 610% as perhaps you bought the news into this unveil.

Usually stock does sink after a product launch and this one is the iPhone 17 Ed.

But let's look at it on a longer term basis.

This company has added $430 billion in market capitalisation since the end of July alone.

We have really rallied, not enough to bring it green in a year-to-date perspective, though, Ed,

but that's because we continue to worry about trade and so many other overhangs.

The way I think about it was the third most valuable company, half of revenue is iPhone.

...