Blockbuster: The $50 Million Fumble

Lemme Fix It!

Franchesca Ramsey

Last Name Basis, Let Me Fix It, Society & Culture, Lemme Fix It, Comedy, Tv & Film, Franchesca Ramsey, De'lon Grant

4.8 • 666 Ratings

🗓️ 20 December 2023

⏱️ 54 minutes

🔗️ Recording | iTunes | RSS

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Summary

In the 90’s and early 2000’s Blockbuster dominated the movie rental market with over 45 million customers. But by 2010 the company was forced to file for bankruptcy. And today, there’s only one physical location left standing. This week we dive into how the video rental giant went from “let’s make it a Blockbuster night” to “not a Blockbuster in sight,” and then as always, we pitch how we would revamp the brand for today.

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Transcript

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0:00.0	We are in this new era where the strike is over and it's got me reflective about my career.
0:08.9	Okay.
0:09.3	You know what made me think of?
0:11.1	Did I tell you that my first job was Blockbuster in high school?
0:14.9	Did you tell me, girl?
0:17.0	What are you talking about?
0:18.6	I don't know if you were 20 years.
0:20.7	I actually remember seeing pictures of you
0:23.2	like working at Blockbuster. So in my little uniform? You're a little cute uniform. You're such a helper
0:28.5	though. I can imagine like sitting behind a little desk like giving movie recommendations and stuff.
0:33.7	Talk to me about that uniform though. It was like pre-target, right? It was like a khaki. It was a khaki pant. I was into a capri, a capri from old Navy.
0:44.0	Not a capri. Wait, capris were in then. You're so right. They were in. Yeah, but you know what, bitch, I was ahead of the curve and I'm still pissed about it because they were calling me, they were saying I was wearing high waters. No, I was wearing pedal pushers before they were cool.
0:58.1	Oh my God.
0:58.6	And then the next year.
1:00.0	And then the next year.
1:00.0	I was wearing a capri pant with my little dark blue blockbuster polo, my little name tag.
1:12.4	A pedal pusher.
1:14.5	Is that what they were?
1:15.4	That's what a Capri was called.
1:17.6	In like the 1970s.
1:19.5	Yeah.
1:20.4	Yeah.
	...

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