Blending Design, Storytelling, and Scent with The Maker Fragrances
Skin Anarchy
Ekta et al.
4.2 • 2K Ratings
🗓️ 29 August 2025
⏱️ 40 minutes
🔗️ Recording | iTunes | RSS
🧾️ Download transcript
Summary
On this Fragrance Friday special of Skin Anarchy, Dr. Ekta is joined by Lev Glazman and Alina Roytberg, the visionary founders of The Maker—a brand that blends fragrance, design, and hospitality into an immersive sensory world. Known for revolutionizing beauty with Fresh, Lev and Alina have taken their creativity further, building an environment where scent is more than perfume—it’s memory, fantasy, and emotion brought to life.
Their journey began with The Maker Hotel in Hudson, New York, a living canvas of textures and stories, where each space feels like stepping into a narrative. From there, they expanded into fragrance—crafting scents that don’t follow rigid note pyramids but instead tell stories. Each bottle is its own world: Fire, inspired by intimate nights by the fireplace; Naked, a celebration of dawn and intimacy; and Revel, born from the joy of milestones and love, designed to bottle life’s most unforgettable moments.
For Lev, this connection to fragrance runs deep. Growing up in Soviet Russia with limited access to perfumes, he witnessed the transformative power of a single French fragrance his mother acquired on the black market—an experience that shaped his lifelong belief in scent as a gateway to emotion and memory.
The Maker’s fragrances are intentionally genderless, designed to be universal yet deeply personal, allowing wearers to interpret them through their own lives. More than a brand, The Maker is an invitation to pause, savor, and connect with beauty in a fast-paced world. Tune in to hear Lev and Alina share the inspirations behind The Maker, their creative philosophy, and how they’re redefining what fragrance can mean.
To learn more about The Maker, visit their website and social media.
CHAPTERS:
(0:02) Introduction & Guest Welcome
(1:02) The Maker: Inspiration Behind the Brand
(4:27) From Retail to Hotel: Crafting an Immersive Experience
(6:45) Fragrance as Storytelling: Childhood Memories & Transformation
(11:48) The Role of Fantasy & Emotion in Fragrance Creation
(14:45) Creating the First Fragrance: Lover & Its Inspirations
(18:05) Fragrance as Character & Storytelling Approach
(20:48) Balancing Accessibility with Emotional Connection
(27:00) New Fragrance Launch: Revel & Celebratory Inspiration
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Transcript
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| 0:00.0 | Hey guys, welcome back to Skin Anarchy. This is the Frequent Friday special, and we have |
| 0:07.0 | such an amazing brand with us today. I am such a huge fan of their work and all of their creations. |
| 0:14.0 | Many of you might have heard of them, and they've really kind of, I think, in my opinion, taken over the niche fragrance space in such a beautiful way, |
| 0:20.0 | because every single |
| 0:21.5 | fragrance in the collection hits home. It's just something that you want to keep forever in your |
| 0:26.0 | collection. So without further ado, I want to introduce you guys to Lev Glasman and Alina Roitberg, |
| 0:31.4 | who are the founders of the maker. Welcome, guys. I'm so excited to host both of you. |
| 0:36.1 | Thank you. Thank you. Thank you. Thank you. Thank you for having us. |
| 0:39.7 | Yeah, great, great to be to be here. Thank you again, inviting us. |
| 0:44.6 | Yeah, no, it's an honor to host you both. And I am such a fan of what you've created and the whole idea, right, behind the hotel and then the fragrances and the inspiration, |
| 0:55.5 | I can't wait to dive into all of that. |
| 0:57.3 | And I want to actually get started with kind of maybe one of you could walk us down memory lane |
| 1:02.3 | and tell us about where did this inspiration really originally stem from, you know, |
| 1:06.7 | for the maker overall? |
| 1:08.1 | Well, I mean, it's been, it's been years in the making, you know, from Alina and my experience, |
| 1:16.3 | traveling one experience and passion towards design. |
| 1:25.1 | As we sort of like, as fresh became a little bit more mature brand and we started thinking |
| 1:32.5 | about like how we can take a next step and bring something to the forefront where we can create |
| 1:40.7 | a place that could bring people in and they can really be in our environment. |
| 1:50.4 | Now, hotels was always something that we loved in our traveling, but we always were very picky |
| 1:55.8 | where we would stay and which property would pick up. So we're always look for something that off the beaten path, something that's very special, |
| 2:07.1 | that's highly curated. |
... |
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