Early Black Friday access and VIP pre-sale starts now.

Travel Tuesday. Small business Saturday.

Last chance campaigns. Final hours. Don't miss out. Cyberweek continues.

Extended through Wednesday. Actually, the sale is back for one more day.

Retailers spend millions of dollars on psychological tactics designed to make you feel like you're missing out if you don't buy right now. That's how I end up

with a cart full of regret. Let's bring it back to reality. What's up, Rich Friends? And

welcome back to another episode of Nutworth and Chill. I'm your host, Vivian 2, aka Your Rich BFF, and your favorite Wall Street girly. With Black Friday Almost Here, we are entering primetime for impulse spending that we did not plan for. The deals seem endless, the discounts look incredible, and before you know it, your cart is overflowing with things that you are not even that confident you need. Trust me, I've been there more times than I'd like to admit.

I have fallen for those too good to be true sales that turned out to be mediocre deals on stuff

I never actually needed or even wanted in the first place.

So consider this episode a PSA for the both of us because yes, sometimes even I, your HBFF,

need a reality check during

sales season. I'm sharing my go-to strategies for navigating those massive holiday sales

without succumbing to the buy-everything temptation. We'll talk about how to spot genuinely good

deals, avoid the psychological traps retailer set for us, and make sure every purchase actually

adds value to your life. Let's make sure we're being smart with our money, not just spending it because something's 40% off. Let's get into it. Support for the show comes from Bumble. In dating, just like in finance, you tend to get out what you put in. The more intention and openness you bring to the table, the more likely you are to see the kinds of returns that matter. Deep, lasting

connections. That's why I'm excited to talk to you about Bumble today's sponsor. Bumble encourages

people to show up as their most authentic self, helping them to date with clarity and confidence.

So when you find a spark, you can explore it with an open mind. If you're thinking about dating,

you can jump right in with Bumble. Okay, so first let's talk a little bit about Black Friday marketing madness.

Do you remember when Black Friday was actually just Friday?

Those days are now long gone. Now it's basically Black November. Here's how the madness unfolds.

Sales start popping up the week before Thanksgiving. You're getting emails with subject lines like

...