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BLACK ENTREPRENEUR BLUEPRINT

Black Entrepreneur Blueprint: 373 - Jay Jones - A Counterintuitive Approach To Building A Brand - Selling In Retail First Before Selling Online

BLACK ENTREPRENEUR BLUEPRINT

Jay Jones

Marketing, Entrepreneurship, Business

4.8680 Ratings

🗓️ 6 September 2021

⏱️ 45 minutes

🧾️ Download transcript

Summary

If you ever thought about creating and selling your own physical products brand, you've probably heard most experts recommend that you start selling online first. But what happens if you use retail sales to drive your e-commerce sales? Join Jay on today's Black Entrepreneur Blueprint podcast episode # 373 where he discusses a counterintuitive approach to building a new brand. Visit: https://hellyeahhotsauce.com/

Transcript

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0:00.0

Hello and welcome to the Black Entrepreneur Blueprint Show.

0:21.5

I am your host, Jay Jones.

0:24.5

Black Entrepreneur Blueprint was created specifically to educate and inspire black entrepreneurs to launch, build, and grow successful businesses.

0:35.7

Join us as we help build an economic power base in the black community by promoting

0:40.8

business ownership.

0:42.7

If you are currently an entrepreneur or want to be an entrepreneur, we invite you to join

0:48.7

us every week here at Black Entrepreneur Blueprint.

0:58.8

Thank you. at Black Entrepreneur Blueprint. Welcome to the Black Entrepreneur Blueprint,

1:02.7

episode number 373.

1:06.3

I'm your host Jay Jones,

1:07.8

and today we have another outstanding and informative show and stored for you today's

1:12.5

show topic is a counterintuitive approach to building a brand selling in retail first before selling

1:20.0

online a counterintuitive approach to building a brand selling in retail first before selling online, you guys know if you've listened to the show

1:30.5

for any period of time that I am a big proponent of e-commerce. And today's show, I'm going to actually

1:37.1

do something a little counterintuitive to what I normally talk about because this is something I'm

1:42.7

doing with my hot sauce brand hell

1:45.1

yeah hot sauce now I am selling online but I haven't really gone out and promoted it and ran

1:51.5

ads that much because I'm actually trying to get it into retail establishments as we speak

1:57.9

and I'm making some great headway and I just opened my first convenience store chain

2:03.5

that I'll be talking about later on in today's show.

2:06.7

But before we start today's episode, I just want to share a few things with the B.E.B.

2:11.4

Family.

...

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