Black Entrepreneur Blueprint: 282 - Cheryl Grace - What Your Business Needs To Know About Black Consumer Spending Habits
BLACK ENTREPRENEUR BLUEPRINT
Jay Jones
4.8 • 680 Ratings
🗓️ 9 December 2019
⏱️ 58 minutes
🧾️ Download transcript
Summary
"What Your Business Needs To Know About Black Consumer Spending Habits"
Join Jay as he talks with Ms. Cheryl Grace, SVP of Nielsen as they discuss Nielsen's latest report on Black consumer purchasing decisions titled "It's In the Bag: Black Consumers' Path to Purchase."Understand how you can position your products and services to connect with the estimated Trillion dollars Black buying power in the USA by the year 2023.
Transcript
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| 0:00.0 | Hello and welcome to the Black Entrepreneur Blueprint Show. |
| 0:21.4 | I am your host, Jay Jones. |
| 0:24.4 | Black Entrepreneur Blueprint was created specifically to educate and inspire black entrepreneurs to launch, build, and grow successful businesses. |
| 0:35.6 | Join us as we help build an economic power base in the black community by promoting business |
| 0:41.4 | ownership. |
| 0:42.7 | If you are currently an entrepreneur or want to be an entrepreneur, we invite you to join |
| 0:48.6 | us every week here at Black Entrepreneur Blueprint. |
| 0:58.8 | Thank you. Black Entrepreneur Blueprint. Welcome to the Black Entrepreneur Blueprint, episode number 282. |
| 1:05.8 | I'm your host Jay Jones, and today we have another fantastic show family. Please before we start the show, |
| 1:13.5 | grab a pen and a notepad because I'm sure you're going to want to take some notes. Today we're |
| 1:18.6 | going to be talking with Ms. Cheryl Grace and she's a senior vice president at Nielsen, which is |
| 1:25.0 | the research and data company. So you've probably heard of the Nielsen ratings. |
| 1:29.8 | Well, they actually do research on all types of consumer behavior. And today's show topic is |
| 1:35.6 | what your business needs to know about black consumer spending habits. So we're going to be |
| 1:41.4 | breaking down the latest report from Nielsen about black consumer |
| 1:45.6 | spending habits and how you can tap into those habits to continue to build your business and serve |
| 1:52.5 | our community. Now, before we get to today's episode, I just want to share a few things with |
| 1:58.1 | the black entrepreneur blueprint family. First and foremost, if you are a first time listener the black entrepreneur blueprint family first and foremost if you are a |
| 2:01.9 | first time listener to black entrepreneur blueprint welcome to the be b eb family please stick around |
| 2:08.4 | until the end of today's broadcast and i'm going to share all my social media contact information |
| 2:13.8 | and also all my resources such as my new book a new black wall street and also my |
| 2:19.8 | two platforms where we can help circulate the black dollar in the black community worldwide so |
... |
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