So when you get the first product,

the next thing is how do you market it?

Are you thinking of yourself,

do I need a brick and mortar?

Or is it like I'm just solely e-commerce this thing

and get it in the right hand?

Yeah, yeah.

So in the beginning of Act of Faith,

there were two big Christian sports apparel.

I mean, Christian retail is at the time,

family Christian and life way.

I'm thinking once I pitched in this idea,

they'd pick me up, we'd launch and we'd gone.

They all told me they'd never heard

of Christian sports apparel before.

So they were like, this isn't gonna work.

So I actually went to e-commerce route by necessity,

but it ended up being a blessing.

You know what I mean?

I utilized my existing network,

the funny thing, the thing that actually put Act of Faith

on the map that gave us our first big exposure was,

...